Marketing, Senior Executive

2 weeks ago

Jurong East, Singapore STARRY HOMESTEAD PTE. LTD. Full time

**Job Role Description**:
The Marketing, Senior Executive contributes to the development and execution of the offline, online, and social marketing plans. In addition, he/she is also responsible in evaluating the effectiveness of marketing communication plans and any adjustments that are needed to these plans.

He/she works in a fast-paced, dynamic, and digitally centric environment where he/she is expected to lead the development of appealing marketing concepts to promote the Company and its products & services.

He/she is an innovative, energetic, collaborative and highly adaptable team leader. He/she is digitally-savvy and possesses a strong business acumen with a high level of initiative and capacity to work under high pressure.

**Critical Work Functions and Key Tasks**:
A. Drive marketing campaigns
- Monitor new market trends, business opportunities and market segments in local markets.
- Generate design concepts and ideas for marketing campaigns and communication materials.

B. Drive offline marketing campaigns
- Drive and implement offline marketing campaigns and activities.
- Plan and implement contents for print, broadcast, outdoor media roadshows, in-store sales promotions and/or events.
- Monitor offline marketing activities effectiveness.

C. Monitor online marketing activities effectiveness
- Select digital platforms in support of marketing campaigns.
- Implement digital marketing activities.
- Produce contents for web, blogs, vlogs, e-newsletters and/or digital platforms' requirements.
- Identify and develop relationships with bloggers, influencers, and ambassador.
- Identify digital platforms to strengthen inbound marketing effort for Company and/or brand.
- Evaluate emerging technological changes for adaption of marketing activities.
- Conduct keyword research, web-traffic monitoring, bit-bite, and web statistics reporting.

D. Drive social media marketing campaigns
- Select social platforms in support of marketing campaigns.
- Implement social marketing activities.
- Plan contents for social media platforms.
- Produce contents for web, blogs, vlogs, e-newsletters and/or digital platforms' requirements.
- Review and handle comments on social media platforms.
- Use social media tools and techniques for a range of marketing activities.

E. Manage budget
- Monitor expenses and adhere to budget allocations.
- Administer acquisition and payment processes.
- Engage in cost-saving efforts.

**Skills and Competencies**:

- Passion for all things branding and marketing.
- A creative thinker.
- Exercises initiative, acts proactively, able to see the big picture.
- Resourceful, independent, and diligent in seeing through projects.
- Excellent communicator and creative storyteller.
- Technologically savvy.
- Organized and meticulous.
- Team player.

**Job Requirements**:

- Degree in Marketing / Media / Communications or equivalent.
- Minimum 5 years’ experience in marketing, preferably in the Interior Design industry.
- Must be willing to work in fast paced environment.
- Added advantage if proficient in Adobe Photoshop/Illustrator, Canva etc.
- Able to commence in short notice.

**Job Types**: Full-time, Permanent

**Salary**: $3,000.00 - $5,000.00 per month

**Benefits**:

- Additional leave
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

**Experience**:

- Marketing: 5 years (preferred)

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