Manager Customer Marketing

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.

About the opportunity
Join our Asia Pacific and Japan (APJ) Marketing team and take the lead in developing and executing customer-centric marketing strategies aimed at driving engagement, retention, and satisfaction. The Customer Marketing Manager will be the key person for identifying customer demand generation strategies as well as tactics for effectively and consistently communicating to the Dayforce customer base. This will require the individual to have strong relationship building skills to foster the necessary collaboration with Sales to achieve overall success in the market segment and a creative approach to communicating with customers.
As a leader within the APJ Marketing team, you will challenge the status quo, inspire your team to continuously innovate processes, stay up to date on marketing capabilities, and turn ideas into reality.
This role requires an individual with excellent leadership skills, and a passion for transforming marketing vision into operational plans that link business objectives to outcomes.
What you’ll get to do
- Develop and execute comprehensive customer marketing strategies to drive customer engagement, retention, and satisfaction.
- Collaborate with cross-functional teams, including Sales, Product Management, and Customer Success, to align marketing initiatives with business objectives and customer needs.
- Create and manage customer segmentation strategies to tailor marketing programs and communications based on customer personas, behavior, and preferences.
- Lead the development of customer-centric content and collateral, including case studies, testimonials, and success stories, to showcase the value of our products/services and drive customer advocacy.
- Oversee the planning and execution of customer events, webinars, and other engagement initiatives to foster community and facilitate knowledge sharing among customers.
- Partner cross-functionally with stakeholders from Marketing (e.g. to execute campaigns), Client Success (e.g. to support and align with their activities), and Product (e.g. to communicate new features and functionality, gather input to product roadmap, etc.)
- Utilize data and analytics to measure the effectiveness of customer marketing programs, track customer satisfaction metrics, and identify areas for improvement.
- Work closely with the Sales team to support customer expansion and upsell opportunities through targeted marketing campaigns and initiatives.
- Regularly review customer marketing activities, report successes and failures, and then recommend and implement iterative improvements (both strategic and tactical)
- Stay informed about industry trends, competitive landscape, and customer insights to inform marketing strategies and initiatives.
- Perform additional responsibilities as needed

Skills and experience we value
- 7+ years’ proven track record in developing and executing customer-centric marketing strategies that drive customer engagement, retention and advocacy
- Highly organized with the ability to manage multiple projects, tasks, and operate with cross functional teams
- Ability to effectively manage budgets and vendors
- Experience with Marketo, Salesforce and analytical tools

What would make you really stand out
- University degree in Marketing, or related field
- Empathetic to buyers, customers, and internal stakeholders
- Strong administrative and project management skills, including the ability to organize, analyze, and report on data with actionable recommendations
- Proactive mindset with the ability to shift strategies and tactics when required
- Ability to understand new technologies and process changes and learn/adapt quickly
- Excellent written and verbal communication skills

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on suppor