Brand and Marketing Manager

COMPANY DESCRIPTION

**Company Overview**

Headquartered in Singapore, The EtonHouse International Education Group has 120 schools across 11 countries. We run pre-schools as well as K-12 international schools. Together, these schools provide internationally recognized programmes and high-quality education to over 20,000 students globally. The group also runs enrichment programmes and cutting-edge ed-tech programmes to scale the provision of high-quality education in pre-schools.

Over the last 27 years, EtonHouse has been at the forefront of international education in the Asia Pacific region and has won numerous awards. In 2019, our founder, Mrs. Ng Gim Choo won the EY Entrepreneur Of The Year Award in the Education category. In addition, EtonHouse was recently selected to be in the inaugural cohort of the Scale-Up SG programme, which is an Enterprise Singapore programme selecting high-growth potential local companies which can be groomed into future global champions.

With children at the heart of what we do and the vision to make good quality education accessible to every child in Singapore, EtonHouse launched the EtonHouse Community Fund (ECF) in 2015. As an independent IPC charity, ECF continuously runs initiatives to make a difference in the lives of vulnerable children.

**EtonHouse Vision**

Shaping the future through education

**EtonHouse Mission**

Developing confident and capable global citizens

**Be a part of the EtonHouse family**

We welcome passionate and dedicated professionals who share our belief in the power of education. Together, we can make a meaningful difference to children and society through education.

DESIGNATION : Brand and Marketing Manager

RESPONSIBILITIES

**Position: Brand and Marketing Manager**

**Reporting to: Group Chief Marketing Officer**

**Marketing**:

- Oversee all digital and social properties, driving organic and paid traffic and
- Conceptualize, curate, and create engaging content to enhance equity, traction and conversion.
- Enhance website and social media content and user
- Plan and execute lead generation and performance campaigns across search, social, display, and programmatic
- Utilize data-driven insights to optimize
- Manage inbound and re-marketing campaigns, collaborating closely with agency partners to achieve SMART goals.
- Negotiate and execute campaigns for all media
- Identity and develop partnerships to enhance equity and awareness through earned media.
- Pitch ideas to publishers and mainstream media for increased
- Collaborate with videographers, graphic designers, and content creators to develop brand assets for awareness and
- Ensure all materials align with the brand's tone and
- Develop high quality brand premiums
- Develop the marketing budget and strategic initiatives to optimise spends and ROI.

**Enrolment**:

- Ensure lead and enrolment targets are met for all Eton Academy centers.
- Conceptualise promotions and plan their creative execution to drive leads and conversions.
- Plan and execute recruitment events, open days, and strategic initiatives to promote centers.
- Train and support on-ground enrolment and customer experience teams to improve conversions.
- Conduct regular competitor analysis and audits.
- Prepare enrolment reports, emphasizing key performance indicators like cost per action/lead, conversion rate, and funnel analysis.
- Lead the development of strategies and tools to enhance customer engagement and experience.

QUALIFICATIONS
- Bachelor’s degree in Marketing and Communications from a recognised University.
- At least 7-10 years of related work experience in a service-oriented industry with a strong understanding and demonstrated expertise in digital marketing
- Experience working in a school environment would be an added advantage.
- Essential to have prior experience in implementing and executing marketing plans from inception to execution.
- Experience leading a team is preferred.
- Possess a collaborative attitude and work well in a team-oriented work environment
- Excellent written and verbal communication skills
- Result oriented and a hands-on marketer, open-minded, lifelong learner
- Strong organisational skills with the ability to multi-task
- Ability to work well under pressure and to tight deadlines