Senior Marketing Manager 高级市场营销经理

**Job purpose**

We are seeking a dynamic and experienced Senior Marketing Manager to lead brand strategy and integrated marketing efforts across retail, e-commerce, wholesale, and digital channels. This is a pivotal role for someone who thrives at the intersection of tradition and innovation—helping a heritage brand remain relevant and meaningful for today’s health-conscious consumers.

You will be responsible for shaping brand narratives, driving customer engagement, and ensuring consistency across every customer touchpoint. This role requires a balance of analytical thinking, creative instinct, and people leadership to deliver marketing that is not just seen but felt.

我们正在寻找一位充满活力且经验丰富的高级市场营销经理，全面负责品牌战略及整合营销工作，覆盖零售、电商、批发及数字渠道。此岗位至关重要，适合能够在传统与创新交汇处发挥所长的人才，帮助传承悠久历史的品牌在当代健康消费群体中保持相关性与影响力。

您将负责塑造品牌故事，推动客户互动，并确保在每个客户接触点实现一致的品牌体验。此岗位要求在分析思维与创意直觉之间取得平衡，并具备卓越的领导力，以打造不仅能被看见，更能被感受到的营销。

**Job Responsibilities职位职责**

**Brand & Campaign Strategy 品牌与活动策略**
- Lead the development and execution of brand, trade, and retail marketing strategies aligned with commercial goals.主导品牌、渠道与零售营销战略的制定与执行，确保与公司商业目标保持一致。
- Oversee end-to-end campaign planning, product launches, and category growth initiatives.全面负责营销活动策划、产品上市及品类增长的整体推进。

**Customer Engagement & CRM 客户互动与客户关系管理**
- Direct customer loyalty, CRM, and retention programs to strengthen customer lifetime value.管理客户忠诚度、CRM及客户维系项目，提升客户生命周期价值。
- Develop data-informed, personalized strategies to improve acquisition, engagement, and repeat purchases. 制定数据驱动的个性化策略，提高客户获取、互动与复购率。

**Digital & Performance Marketing 数字与效果营销**
- Drive digital marketing performance across paid media, SEO/SEM, and social channels. 推动数字营销表现，涵盖付费媒体、SEO/SEM及社交渠道。
- Optimize acquisition efficiency, brand visibility, and ROI through continuous testing and improvements. 通过持续测试与优化，提高获客效率、品牌知名度及投资回报率。

**Retail & Channel Marketing 零售与渠道营销**
- Partner with sales and operations teams to deliver effective in-store promotions, seasonal activations, and marketplace growth campaigns. 与销售及运营团队合作，开展高效的门店促销、季节性活动及电商平台增长计划。
- Ensure a consistent customer experience across all channels. 确保各销售渠道提供一致的客户体验。

**Leadership & Team Development 领导与团队发展**
- Cultivate and lead a team that demonstrates creativity, accountability, and integrity. 培养并领导一个富有创意、具备责任心与诚信的团队。Build a culture of learning, collaboration, and shared wins, while being unafraid to have the right conversations that drive growth and alignment.建立学习、协作与共赢的文化，并勇于推动促进增长与统一方向的关键对话。

**Job Requirements 职位要求**
- Bachelor’s degree in Marketing, Business, Communications, or related field.市场营销、商业、传播或相关专业本科及以上学历。
- Minimum 10 years’ progressive marketing experience, with at least 3 years in a senior managerial role.至少10年市场营销相关经验，其中3年以上高级管理岗位经验。
- Proven success in brand management, digital marketing, CRM, and integrated campaign planning.在品牌管理、数字营销、客户关系管理及整合活动策划方面有成功经验。
- Strong commercial acumen with ability to link consumer insights to business impact.具备较强商业敏锐度，能够将消费者洞察转化为商业成果。
- Excellent leadership and team management skills; track record of building and developing high-performing teams.具备卓越的领导力与团队管理能力，有带领高绩效团队的成功经验。
- Strong communication and stakeholder management skills; bilingual proficiency in English and Mandarin preferred.具备良好的沟通与利益相关者管理能力，双语（英文与中文）优先。