Marketing and Branding Executive

4 days ago


Singapore PROTEGIE GROUP PTE. LTD. Full time

**Are you a foodie?**

Do you wish to have hands-on experience in the F&B industry, work with renowned brands and understand the intricacies of creating effective, budget-maximising and customer-centric marketing campaigns?

This is the role for you

Protegie is one of the leading marketing consultancy firms specialising in the F&B industry and has worked with world renowned brands such as PARCO, AppleBee’s, The Alley and Ramen Nagi.

We believe in giving all our employees the opportunity to take ownership of their roles and chart their career path and progression. We believe in flexibility and innovation and we’re looking to add a full-time Marketing Executive to join us in making a difference for our F&B clients.

**What you will be involved in**:

- Branding Development Strategies. Protegie's team will give you insight into the intricacies of the steps and processes in brand development. Here, you'll experience the excitement from every campaign and event as you witness the process from conceptualisation to execution.
- Social Media Planning and Execution. You will work closely with the marketing team and learn more about social media crafting, social media monitoring and client onboarding. You will learn from the best minds in the field on how to effectively engage users.
- Market Research. Gain insight into the F&B's best kept secrets and utilise it to the brand’s advantage. As a branding and marketing executive, you'll get to think in the shoes of a consumer and better understand their needs and wants. You'll also get a chance to conceptualise and pitch your ideas to your supervisor.
- Copywriting. You'll learn how to interpret creative briefs from clients and pitch original ideas. You'll also constantly explore and experience different styles of writing. Elevate your writing skills and discover the secrets to engaging target audiences.
- Support Brand Manager in marketing-related activities
- Copywriting
- Manage social media activities
- Liaise with designers and freelancers
- Liaise and work with a range of stakeholders
- Prepare basic marketing collateral
- Conduct market research
- Contribute to development of marketing and branding strategies
- Media & competitor monitoring
- Basic administrative work

**Requirements**:

- Education in the fields of Business, Psychology or Communications
- Basic understanding of social media
- A passion for food
- Strong analytical, communication and writing skills
- Good time management
- An eye for detail
- Design Sense



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