Creative Strategist
1 week ago
**Key Responsibilities**:
- **Strategic Concepting**: Develop innovative and impactful creative concepts, campaigns, and narratives that align with brand and business goals.
- **Research & Insights**: Translate consumer insights, market research, and cultural trends into actionable creative strategies.
- **Collaboration**: Work closely with cross-functional teams (marketing, design, content, product, and business development) to ensure creative ideas are integrated and executed effectively.
- **Brand Storytelling**: Shape brand voice, positioning, and messaging to ensure consistency across all platforms and campaigns.
- **Creative Direction**: Provide clear creative briefs and guidance to design, copywriting, and production teams.
- **Campaign Development**: Oversee end-to-end development of campaigns, from ideation to execution, ensuring they are audience-centric and results-driven.
- **Performance Analysis**: Evaluate campaign effectiveness, generate insights, and recommend improvements to optimize future creative initiatives.
- **Innovation**: Stay ahead of industry trends, digital platforms, and emerging technologies to inspire fresh, cutting-edge creative strategies.
**Qualifications & Skills**:
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- 5+ years of experience in creative strategy, advertising, or brand marketing (agency or in-house).
- Strong portfolio showcasing creative campaigns and strategic thinking.
- Excellent verbal and written communication skills, with a talent for persuasive storytelling.
- Proven ability to balance creativity with analytical thinking.
- Familiarity with digital platforms, content marketing, and brand experience design.
- Strong project management skills; ability to juggle multiple priorities and meet deadlines.
- Collaborative mindset with the ability to inspire and influence teams.
**What We Offer**:
- Opportunity to shape brand narratives and contribute to impactful campaigns.
- A dynamic and collaborative work environment with cross-disciplinary teams.
- Professional growth and exposure to high-profile projects.
- Competitive salary and benefits package.
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