Assistant Manager, Marketing

COMPANY DESCRIPTION

Kaplan is one of the world’s largest and most diverse education providers with over one million students globally. Headquartered in US, Kaplan is part of Graham Holdings (formerly The Washington Post Company) and is its largest subsidiary.

Kaplan in Singapore has students from over 35 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 450 academic programmes for higher learning and professional certification courses for skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted over 85,000 graduates.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work.

At Kaplan, we provide a stimulating and professional working atmosphere with plenty of room for initiatives and growth. If you are seeking for challenges and enrichment, we welcome you to write to us

DESIGNATION : Assistant Manager, Marketing & Communications

RESPONSIBILITIES

**Assistant Manager, Marketing Communications**

We are looking for a highly motivated, result-driven and passionate individual to join our awesome marketing team You should be resourceful, creative, and you genuinely care about the details. Your communication and interpersonal skills are unmatched and you are confident. You are comfortable coordinating the work of external suppliers and managing internal responsibilities whilst working to tight deadlines and maintaining a flexible and proactive approach to your responsibilities, whether you are working autonomously or as part of a team.

**Responsibilities**:

- Develop integrated marketing and communication plans for assigned university portfolios/disciplines, encompassing online and offline advertising, PR, events, and branding aimed at generating leads and meeting enrolment targets.
- Execute and optimize marketing and communication plans, working closely with internal stakeholders (team members, sales team) and external agencies on deliverables.
- Contribute to Kaplan’s brand building efforts through effective content marketing.
- Work in tandem with Sales teams and broader management team to position Kaplan in the market as the preferred PEI for assigned university portfolios and disciplines.
- Lead the implementation of various digital initiatives on social media platforms, internet and on mobile to increase customer engagement and awareness
- Review, track and evaluate effectiveness of each campaign to ensure high yield, the right media mix and to gain consumer insights for CRM and/or re-marketing.
- Identify new avenues through co-marketing opportunities with strategic partners for lead generation and to expand brand exposure.
- Monitor competitive marketing trends to enable development and implementation of a comprehensive go-tomarket strategy for respective programmes and products.
- Manage A&P budget and ensure optimal utilisation to maximise ROI.
- Manage agencies to ensure quality, timely and cost effective delivery.
- Ensure compliance of marketing and communication materials with CPE regulatory guidelines for assigned university portfolios/disciplines

QUALIFICATIONS

**Job Requirements**:

- Bachelor’s degree in Business, Marketing, Mass Communications or equivalent
- At least 5 years’ experience in integrated marketing
- Online marketing experience
- Experience in working within a matrix reporting structure
- Experience in working across geographies
- B2B and B2C marketing experience
- Experience in a fast-paced, working environment
- Creative and good with copy
- Ability to work across multiple teams and support various business
- Ability to develop and execute marketing strategy
- Stakeholder management (managing senior level stakeholders)
- Familiarity with marketing trends and technological developments
- Highly motivated, resourceful and results-oriented team player with strong commercial acumen
- Google Analytics
- Google AdWords