Creative Designer

**Responsibilities**

**Brand Identity and Guidelines**

**Develop and Maintain Brand Identity**: Collaborate with the brand team to refine and uphold the visual brand identity, ensuring it reflects the company's personality, values, and guidelines.

**Brand Guidelines Custodianship**: Act as the custodian of the company’s brand guide, ensuring all materials align with these standards.

**Collaboration and Conceptualization**

**Team Collaboration**: Work closely with marketing, brand, and cross-functional teams to understand project objectives and requirements.

**Campaign Conceptualization**: Develop ideas and concepts for campaigns in tandem with the marketing team, ensuring alignment with campaign objectives and brand messaging.

**Design and Creation**

**Marketing Collaterals**: Design brochures, flyers, posters, banners, and other materials, maintaining brand consistency.

**Digital and Social Media Graphics**: Create graphics and video content for platforms like Facebook, Instagram, and TikTok, ensuring they are engaging and trend-aware.

**Retail and Offline Touchpoints**: Design elements for in-store displays and other physical touchpoints, including adapting designs for different landlords in shopping malls.

**Website and Online Elements**: Design visually appealing elements for the company website and digital ads for online channels.

**Packaging Design**: Create on-brand graphics and illustrations for retail packaging.

**Multimedia Content**: Develop engaging multimedia content like videos and animations for various platforms.

**Optimization and Consistency**

**Adaptation for Various Platforms**: Adapt designs for different communication platforms, considering their unique requirements.

**Consistency Across Materials**: Maintain a consistent design approach in elements, typography, color schemes across all materials.

**Photography and Videography**: Utilize basic photography and videography skills for content creation.

**Management and Upkeep**

**Image Library Management**: Oversee the organization and upkeep of the image library, including systematic archival of artwork files.

**Documentation**: Ensure proper documentation of all design processes and files.

**Continuous Improvement and Innovation**

**Trend Awareness**: Stay updated on industry trends and incorporate innovative design techniques.

**Creative Solutions**: Provide creative solutions and design recommendations to support marketing and brand objectives.

**Additional Responsibilities**

**Project Management**: Handle additional duties or projects as assigned by senior management.
- **Job Requirements and Qualifications**

**Educational Requirements**

**Minimum Qualification**: Diploma or Degree in Graphic Design, Multimedia Design, Visual Communication, or related fields.

**Experience Requirements**

**Work Experience**: 1 to 4 years of experience in a related field, with preference given to those with experience in a creative agency or publisher.

**E-commerce Platform Experience**: At least 1 year of experience in digital marketing and e-commerce platforms (e.g., Lazada, Shopee, Qoo10, Amazon).

**Technical Skills**

**Graphic Design Software**: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.

**Video Editing and Motion Graphics**: Skills in After Effect, Premiere, and knowledge of animation are advantageous.

**E-commerce Platforms Knowledge**: Working knowledge and experience with e-commerce platform systems (front-end & back-end).

**Language Skills**

**Bilingual**: Proficiency in English and Mandarin (both spoken and written) to liaise with associates.

**Personal Skills and Attributes**

**Multitasking and Time Management**: Ability to handle multiple tasks in a fast-paced environment and manage time effectively.

**Teamwork and Independence**: Capable of working independently and collaboratively as part of a team.

**Communication Skills**: Good verbal and written communications skills, with the ability to effectively follow up and communicate at all organizational levels.

**Creative and Detail-Oriented**: Strong creative thinking, keen eye for detail, and passion for visual storytelling.

**Problem-Solving**: Good problem-solving abilities.

**Additional Qualities**

**Adaptability**: Ability to work in a dynamic environment and adapt to changing demands.

**Project Ownership**: Ability to take ownership of projects and deliver high-quality designs within deadlines.

**Marketing Understanding**: Knowledge of marketing concepts and how design supports marketing efforts is a plus.

**Portfolio**: Provide a portfolio showcasing past projects and design work, especially in print media.

**Desirable Traits**

**Highly Motivated and Self-Starter**: Demonstrates initiative and motivation in work.

**Quality and Deadline Awareness**: Willingness to work to tight deadlines without compromising on work quality.

**Presentation Skills**: Confidence in communicat