Operation & Brand Executive (F&b Franchisee)

2 weeks ago


Singapore HKM HR Management Pte Ltd. Full time

As an Operation and Brand Executive, you will be reporting to General Manager, and assisting in the development and execution of all brand & marketing strategies, campaigns, tactics and daily operations that communicate brands’ philosophy, drive guest traffic, sales, brand loyalty and ensuring smooth day-to-day operations.

**Responsibilities**
- Assist in conceptualizing and developing campaigns that strengthen brand positioning, increase brand presence and optimist brand experience, both online and offline.
- Assist in the planning of yearly marketing calendar and budget for each respective brand.
- Timely execution with the team on overall marketing calendar, all brand & marketing strategies, campaigns and tactics that communicate brand philosophy, drive guest traffic, sales and brand loyalty.
- Work collaboratively with in-house or external design agencies to execute designs and creative contents.
- Communicate with all internal departments, liaison with mall A&P teams on ad spaces and mall campaigns.
- Analyse and evaluate effectiveness of each activations, as well as all digital marketing campaigns and partnerships (with malls and online delivery platforms) developed for each respective brand.
- Increase sales channels and online brand presence; launch of online delivery partners and craft promotion and online pricing strategy.
- Manage and build good relationship with key media for PR coverage of important events/activities.
- Generate and prepare weekly and monthly brand reports comprises of consumer insight for Management’s business review and strategic planning for brands vs. competition.
- Provide support to Operations team to ensure smooth day-to-day operations.
- Co-ordinate and arrange for maintenance/servicing of equipment at stores or commissary as and when required.
- Ad-hoc tasks allocated by the direct reporting officer.

**Requirements**:

- Diploma/Degree in Marketing / Communications / Business or related fields
- Must have experience in brand management in F&B industry
- Translate texts from English to Chinese (and vice versa) is an advantage
- Pleasant disposition, positive, assertive and exhibits strong functional skill
- Proficient in communication and presenting to stakeholders
- Proficient in digital marketing and content creation
- Able to start work immediately or within a short notice
- Salary commensurate with experience

**HOW TO APPLY**:
Yap Lay Choo

EA Licence No. 03C5391 | Registration No. R1987101

**Job Type**: Permanent

**Salary**: $2,000.00 - $3,200.00 per month

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus


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