Marketing Specialist

23 hours ago

Singapore TECHNOLOGY SERVICES GROUP PTE. LTD. Full time

**About Us**:
We are a dynamic tech company that's pushing the boundaries in the world of app development. As we are gearing up for our next phase of growth, we are seeking a dynamic Marketing Specialist with a passion for mobile apps, a flair for creative campaigns, and a proven track record.

**Role Responsibilities:
1. **Strategy Development**: Craft, implement, and optimize marketing strategies aimed at increasing app downloads and user engagement.

3. **Performance Analysis**: Monitor and analyze app downloads, user behavior, and campaign performance using tools such as Google Analytics, Facebook Insights, and other app-specific analytics platforms.

4. **Content Creation**: Collaborate with design and content teams to generate compelling ad creatives, blog posts, and social media content that resonate with our target audience.

5. **Trendspotting**: Keep abreast of the latest trends in app marketing to ensure our strategies remain current and effective.

6. **Partnerships**: Identify and forge strategic partnerships to enhance our app's visibility and reach.

7. **Budget Management**: Allocate and manage the marketing budget efficiently to maximize ROI.

**Desired Skills & Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in mobile app marketing or digital marketing.
- Familiarity with app store optimization (ASO) and mobile ad platforms.
- Strong analytical and data-driven mindset.
- Creative thinker with the ability to craft compelling marketing messages.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and analytics platforms.

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