Paid Media Manager

1 week ago

Singapore Ahrefs Full time

At Ahrefs, we are seeking a talented Paid Media Manager to drive our digital advertising efforts and maximize our online presence. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing our paid advertising campaigns across various platforms, including Facebook, Google, and Twitter.

**Key Responsibilities**:

- Develop and execute comprehensive paid advertising strategies aligned with Ahrefs' marketing goals and objectives.
- Collaborate closely with our in-house design team to create visually compelling and engaging ad creatives that resonate with our target audience.
- Craft persuasive and attention-grabbing ad copy that effectively communicates Ahrefs' value proposition and unique selling points.
- Set up, monitor, and optimize ad campaigns across Facebook, Google, and Twitter to achieve desired outcomes, such as increased website traffic, lead generation, and conversions.
- Conduct in-depth analysis of campaign performance data, leveraging Ahrefs' powerful suite of SEO tools, to identify areas for improvement and provide actionable insights.
- Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising landscape, ensuring Ahrefs remains at the forefront of innovation.
- Continuously test and experiment with new ad formats, targeting strategies, and creative approaches to maximize campaign effectiveness and ROI.

**Qualifications**:

- Proven experience in managing successful paid advertising campaigns on Facebook, Google, and Twitter, with a track record of delivering measurable results.
- Excellent copywriting skills, with the ability to craft compelling and persuasive ad copy that resonates with the target audience.
- Strong collaboration skills, with the ability to work closely with the design team to create visually appealing and effective ad assets.
- Analytical mindset and proficiency in interpreting and leveraging data to drive campaign optimization and decision-making.
- In-depth knowledge of digital advertising trends, best practices, and platform-specific guidelines and policies.

LI-Remote

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know

**Who we are**:
We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.

Our marketing team is very small (~10 people) for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.

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