Senior Paid Media Specialist

**Role**: Senior Digital Paid Media Specialist

**Location**: Singapore

**A LITTLE BIT ABOIT THE ROLE**:
We are recruiting for a Senior Paid Media Specialists who will sit between the current OLIVER production and creative team, 3M's media partner agency and senior 3M stakeholders.

In filling this 'no man's land' between creative and media they will be required to ensure that client briefs, media briefs and creative briefs are aligned and both media and creative outputs are continually optimised.

The Paid Media Specialists will be responsible for the day-to-day oversight, reporting and optimisation of paid digital marketing campaigns and strategies across 3M's healthcare business, which includes both B2B and B2C programmes.

They will work within a larger OLIVER digital marketing team and liaise extremely closely with 3M's media partner agency to ensure media strategies are aligned with overarching marketing goals as defined by senior 3M stakeholders.

**WHAT YOU WILL YOU BE DOING**:
**Complex Tasks**:

- Working with 3M IM Leads to create media brief for media agency/vendors. Attend and chair media partner briefings where required and be responsible for scope management, requirement updates and general comms / discussions
- Collaborate closely with other 3M and OLIVER teams (such as Marketing Technology and social) to optimise campaigns for other dCommerce KPIs such as lead generation
- Attend Creative Reviews of existing and forthcoming campaigns and push the existing OLIVER creative and production teams to implement more advanced media executions which take advantage of specific media placements
- Organise and chair post campaign media retrospectives and push for more advanced and tailored media strategies and executions
- Refine overall Business Group paid media measurement and marketing objectives
- Provide actionable insights on campaign performance to relevant stakeholders and ensure these insights are realised in future optimisations to processes or media plans.
- Refine overall consumer journey and buying strategy across campaigns based on objective
- Research and work with third party publishers or ad tech vendors that have products that can help to further improve our channel performances, eg, DCO, attribution model, target audience scaling/refining, cookieless tracking and cross-platform targeting
- Spotting gaps in marketing strategy and shifting activity from purely tactical basis to always-on where possible for better consolidation of results and more efficient optimization
- Advise 3M when changes take place in advertising platforms that could impact campaigns
- Work with 3M Global on higher-level discussions such as product division paid media strategy/regional strategy/testing out ad tech or initiatives across regions
- Assist 3M Global team in compiling paid media-related information such as ad account IDs, list of campaigns, benchmarks when required
- 101 channel introduction of SEM, FBIG, Twitter and internal trainings on paid media/performance to clients or team members

**Low complexity Tasks**:

- Help to set up paid social ads on platforms such as Facebook, LinkedIn and Twitter
- Weekly tracking and budget pacing across biddable channels for HCBG campaigns
- Doing target audience forecasting on social platforms to have a better sense of costs and availability of audience
- Advise on appropriate benchmarks for each campaign by looking at past campaigns and reporting
- Checking creatives, copy and ad specs from Oliver content team and local markets are on-hand before campaign set-up
- Create POP to be sent to IM lead to approve before campaign goes live
- Basic reporting - help integrate paid media POV insights and recommendations into data analysts' reporting. Compile key metrics from ad platforms for better campaign tracking week-on-week
- Provide campaign optimization suggestions where necessary on weekly basis
- Help with managing ad tagging across campaigns - requesting ad tags from media agency or generating from social media platform, and submitting implementation request to 3M tag team on Workfront. Doing checks that pixels are firing.
- If 3M is working with other media agencies, to help update them if there any changes to campaign such as user journey, campaign dates and other information that would impact campaign

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:
**Experience, Knowledge & Skills Required**:

- At least 8 years (for Senior Digital Paid Media Specialist role) or 4 years (for mid-weight role) experience of running media campaigns within a professional environment (agency or affiliate environment preferred but not essential)
- In depth understanding of digital media formats, digital analytics tools and targeting methodologies.
- A good head for numbers and working with large sets of data
- Strong analytical skills with a love of uncovering trends in data, deriving insights and the ability to draw conclusions
- Have strong reporting and communication skills
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