Brand Marketing

Missions

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

**About ASEAN United FC**:
ASEAN United FC is the premier football marketing platform for ASEAN football fans, that unites four of the region's largest football tournaments under one umbrella: the ASEAN Men’s Championship, the ASEAN Women’s Championship, the ASEAN U-23 Championship, and the Shopee Cup (ASEAN Club Championships). We are redefining fan engagement by offering exclusive access, match highlights, player profiles, and behind-the-scenes content, building an unparalleled experience both on and off the field. Our mission is to unite ASEAN football fans through digital innovation, driving passion, pride, and the celebration of the ASEAN football community.

**Role Overview**:
The **Brand Marketing & Partnership Manager** will lead the effort to elevate the ASEAN United FC brand in the market and build lasting partnerships. You will be the driving force behind developing branded campaigns, fostering cross-functional collaboration, and managing partnership activations to increase brand awareness, attract partners, and enhance fan engagement. This role is responsible for coordinating with various internal departments (such as digital marketing, content, sales, PR and operations) to ensure cohesive campaign execution and delivering impactful marketing initiatives.

Your leadership will play a key role in maintaining strong partner relationships, ensuring the fulfillment of sponsorship inventory, and managing the marketing budget to support growth initiatives. By working strategically, you will help ASEAN United FC achieve its objectives of market visibility, fan loyalty, and revenue growth through brand partnerships.

**Key Responsibilities**:

- **Brand Strategy & Awareness**:

- Develop and execute the overall brand marketing strategy for ASEAN United FC, ensuring alignment with business objectives, fan engagement goals, and tournament promotions.
- Drive brand awareness campaigns across multiple channels (digital, TV, outdoor, events, etc.), ensuring consistent brand messaging and positioning.
- Lead the development of compelling brand narratives and marketing materials to enhance ASEAN United FC’s presence in the market.
- **Partnership & Sponsorship Development**:

- Build and manage relationships with potential and existing sponsors, acting as the main point of contact for partnership discussions and activations.
- Identify and pursue new partnership opportunities that align with the brand’s objectives and values.
- Develop and lead branded marketing campaigns in collaboration with partners, ensuring activation delivers value and maximizes impact for both ASEAN United FC and the sponsor.
- Oversee the activation and fulfillment of sponsorship assets across all touchpoints, ensuring partners’ expectations are met and exceeded.
- **Cross-Functional Collaboration**:

- Lead cross-departmental collaboration between marketing, sales, digital, content, PR and operations teams to ensure the successful execution of campaigns and partnership activations.
- Coordinate with the social media, digital marketing, content and PR teams to ensure seamless integration of brand campaigns across platforms.
- Work closely with the commercial team to support sponsorship inventory and ensure effective delivery of contractual obligations and activation timelines.
- **Campaign Development & Execution**:

- Lead the creation and execution of innovative branded marketing campaigns that drive both fan engagement and sponsorship value.
- Ensure campaigns are on-brand, aligned with tournament schedules, and ar