Senior Content Designer

5 days ago


Singapore Grab Full time

Job Description:
Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

About the Content Team

We’re a collective of individuals who come from a diverse range of backgrounds and experiences. One thing we have in common? Our love for language, and how it can be used to shape even the smallest of interactions. We believe that words have the power to reduce friction, simplify complexity and inspire delight.

Our team works closely with Product Managers and Product Designers to understand product and design requirements, business goals and user needs.

We consider what our audience thinks, feels and needs at each point of the user journey, and strive to make this experience seamless and delightful. Typically, our content helps users to scan information, navigate our platforms and complete tasks with minimum effort.

Our work isn’t limited to English — we support 8 Southeast Asian languages, localising the language for each market while unifying the experience through a single brand voice.

About Grab Support & Comms Platform

The goal of the Grab Support team is to make it easy to get support and consistently provide visibility and transparency as a customer or partner awaits to receive help. And to provide thoughtful guidance if they prefer to self-serve. This means we need to be the most adaptive, responsive, and humane part of Grab. This thinking extends to the work we do in Comms Platform, where we aim to unify Grab’s communications across products and services, enabling seamless and meaningful interactions between Grab, its consumers, and partners.

Get to know the role

The Day-to-Day Activities
- Own and deliver English content for prioritised projects without close supervision
- Set guidelines, guiding principles for conversation design, content templates and share best practices for creating effective and engaging consumer communications
- Work with Grab Support and customer experience teams to oversee and review key communications to ensure a seamless end-to-end experience
- Coordinate with localisation specialists to ensure the content is suitable for various markets and is localisation-friendly
- Work collaboratively with Product Designers, Product Managers, Product Marketing Managers, Country Operations, other Content Designers and Language Specialists to deliver the best possible experience, while retaining our brand voice
- Ensure content quality by providing critique and feedback- Take initiative, anticipate problems, and enable your working teams to develop solutions
- Practise a team culture of openness and collaboration
- Be a strong and visible advocate for the content design discipline throughout the organisation

The Must-Haves
- 4+ years working experience, preferably in UX writing for digital platforms
- Outstanding UX thinking and writing skills
- Able to make effective content decisions which aligns with both user needs and business objectives, and support these decisions with solid, compelling rationales
- A resilient growth mindset, open to taking feedback and bouncing back from failures
- Strong time management, stakeholder management, and prioritisation skills, as you’ll be handling multiple projects at the same time
- Strong conflict resolution and negotiation skills
- Able to work with a regional or international team of writers and / or designers to deliver a unified experience- Able to collaborate with localisation teammates to deliver what’s best for the users in each country

The Good-to-Haves
- A keen interest in how language shapes the world and our experiences
- Experience working in B2B/B2C e-commerce, marketing communications, or tech startup environments
- Familiarity with SEO writing best practices
- Background in communications, design, social sciences, humanities, or any writing-related field
- Fluent in using remote collaboration tools such as Google suite and Figma

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.


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