Brand & Strategy Consultant
2 weeks ago
Based in our Singapore office.
The marketing director is responsible for the strategic planning and delivery of marketing and brand management activities for Fifth Ring globally and regionally. The individual will partner with internal stakeholders on the execution of various marketing deliverables. Responsibilities will also include strategic involvement in the business development and reputation management process to support the elevation of credentials of the company.
Interested? Send us your CV and show us what you can do.
- Responsibilities- You think like a strategist, create like an artist and act like a pro
- You can carry a senior team, assimilate lots of data, inspire creative solutions and enable lasting brand impact
- You have exceptional customer and stakeholder relationship management skills and can manage, develop and grow client relationships
- You have well developed theoretical, commercial and financial skills
**Responsibilities**
- Supporting and enabling the client to achieve its strategic goals
- Being a gatekeeper of Fifth Ring’s Brand & Strategy (B&S) quality
- Conducting qualitative and quantitative research and analysis to identify prospective brand positioning traits in the context of market trends, opportunities, and challenges
- Facilitating significant brand strategy sessions with client leadership to obtain relevant information and build consensus and support
- Working very closely with B&S and Creative colleagues to:
- Develop and present unique and original insight that succinctly defines the client’s business / brand
- Craft brand architecture, positioning and differentiation strategies
- Write compelling brand narratives
- Create brand guidelines that define the client’s voice both online and offline
- Supporting or leading in B&S presentation sessions
- Being a robust defender of the agency’s values, people and commercial interests
- Values- **Daring to be different**
We are driven by creativity. We share our ideas and give and take feedback freely, knowing that constructive criticism leads us to stronger solutions.
- ** Aspiring to greatness**
We thrive on challenges, overcoming all obstacles to produce the best results possible. We celebrate our successes and accept and learn from our mistakes.
We immerse ourselves in our clients' industries and our own profession so that we can deliver true insight. We know that our knowledge will never be complete but can always be greater.
- ** Inspiring each other**
We overcome geographical and departmental divides to work as a single team. We develop and grow together through our enthusiasm, hard work and generosity of spirit.
- ** Act with integrity**
We say what we do and do what we say. We carefully balance the interest of clients, colleagues and our company to ensure optimum results for all.
- The Skills Required**Essential**:
- At least 5 years of experience as a Brand Strategist or in a similar role developing branding and marketing strategies for clients
- Proficient B2B marketing communications, with experience preferably from an agency setting
- Portfolio of brand-building projects, ideally for B2B clients
- Presentation skills experience, both written and in person as well as executive facilitation skills
- A proven consultancy headset: a deep interest in data gathering, interpretation, analysis and presentation, at all levels
- A visibility capability: the skills to turn raw data into meaningful insights, whether written, verbal or other, complete with supporting evidence
- A creative bent: the imagination and skills to draft briefs that wholly and accurately reflect the agreed positioning to get the very best out of the creative teams,
- together with the professional need / desire to see the thinking become visible
- Effective customer and stakeholder relationship management skills, including active listening, meticulous attention to detail, troubleshooting and proactively management of relationships
- Willingness to serve as an ambassador for the Fifth Ring business and be visible within the geography they work and internationally as appropriate
- An ability to manage, develop and grow client relationships, based on the “Trusted Advisor” status for the purpose of retention and growth of the client base
- A thorough knowledge of the digital landscape and the relationship between “building brands” and “selling stuff”
- A commitment to adhere to predictable delivery schedules
- The confident ability to respectfully challenge both clients and colleagues when necessary, maintain composure under adversity and exercise independent and fair consensus-building skills when conflict arises
- Strong written and verbal English communication skills
- Masters’ Degree qualified, in associated fields
**Desirable**:
- Commercial / financial skills, including agreement negotiation and fiscal prudence
- Project management experience
- Content marketing experience
- Relevant target industry knowledge, including
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