Marketing Specialist

2 weeks ago

Singapore PLAYPARK PTE. LTD. Full time

**Roles and Responsibilities**
- Drive marketing KPIs and support marketing activities across Digital, Social, Mobile, Events, Business Development, Channels, A&P
- Collaborate with other departments to develop marketing strategies supporting Organizational and Product objectives
- Research and develop insights to consumer, digital, mobile trends, evolving ad platforms/products and marketing tools
- Manage creative tasking with internal/external designers for marketing purposes in accordance to product/company CI
- Assist in identifying opportunities for collaborations and sponsorship to support marketing activities
- Communicate with 3rd party vendors/agency in support of marketing activities
- Other ad hoc duties as assigned by superior or management

**Requirements**:

- Posses Diploma or Degree in Marketing or related fields, with at least 1 year experience in Marketing
- B2C with exposure to Entertainment, Games or Technology sectors preferred
- Facebook Blueprint and/or Google Skillshop Certified is a plus
- Analytical and highly detail oriented
- Excellent communication and presentation skills
- Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate

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