Director of Marketing

ARE YOU PASSIONATE ABOUT HOSPITALITY AND DELIVERING MAGIC GUEST SERVICE?

This is something that all employees at Park Regis Singapore have in common. It is their dedication to creating a home away from home atmosphere that keeps our guests coming back to stay.

Our wide range of employee benefits and personalised training and development plans ensure that our team love where they work. These include a full benefits including meals allowance, insurance, birthday celebrations and staff social events, plus many more.

**Director of Marketing**:
Reporting to the General Manager, the incumbent will be responsible to:
**Primary Function**

To implement, monitor and evaluate marketing objectives, strategies and tactics within the Revenue Generation Department to exceed top-line budgeted revenue in Rooms.

**Responsibilities - Marketing**
- Develop and execute a comprehensive marketing plan for the hotel that encompasses internal and external audiences.
- Help develop and drive execution of marketing strategies associated with launching tactics/deliverables to support the hotel and brand strategies and stated performance goals.
- Responsible for the creative development of marketing assets in accordance with brand guidelines.
- Collaborates with cross-functional teams on brand initiatives (e.g., internal communications, learning and development organisation, market services, operations deployment, etc.)
- Contributes to an environment of sharing best practices and creative ideas
- Have detailed knowledge of hotel brand standards being able to instill a culture of adhering to the brand in all aspects of the Revenue Generation function, including the storytelling of the brand and conducting shows around with the same message.
- Assisting with property brand audits (where delegated) follow-up and ensuring the hotel is brand compliant.
- Ensures that all Park Regis Singapore creative is up to date and readily available.
- Create templates and tools for all departments in the hotel.
- Web platform development, capabilities, improvements and quality of company and hotels website.
- To conduct weekly marketing meetings and attend weekly revenue generation meetings.
- Develop an annual Marketing Calendar, including any applicable Japanese calendar events that may be a point of interest for the hotel to the market.

**Responsibilities - Search Engine Marketing (SEM/SEO)**
- Plan, develop and implement Park Regis Singapore SEO & SEM strategies.
- Execute campaign tests, collect and analyse data, and identify trends and insights.
- Achieve maximum ROI in paid search campaigns using analysis of data.
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
- Optimise copy and landing pages for paid search engine marketing campaigns.
- Continue to expand knowledge and stay up-to-date with the latest SEO & SEM trends and best practices.
- Manage digital agencies to generate positive ROI and perform ongoing paid keyword discovery, expansion and optimisation.
- Find other sources and opportunities that will yield a positive ROI when driving paid search campaigns.
- Ensure marketing messages are conveyed to potential and past guests clearly and correctly.
- Ensure marketing campaigns are sent in the correct brand template and tone of voice.
- Use statistical analysis to improve campaign performance for new and existing campaigns, including triggers and automation.
- Monitor the maintenance, integrity, and security across all databases.
- Work with StayWell’s elected provider to generate positive ROI across campaigns.

**Responsibilities - Social Media**
- Develop and implement the hotels’ social media strategy along with the PR Agency managing the social platforms.
- Accountable for all social media channels, including performance marketing, content marketing and blogger outreach.
- Working in conjunction with social media agency, develop strategies, tactics and annual plan to support business priorities in social media.
- Advise on social media integrations into business priorities and stay abreast of future trends within this environment.
- Conduct regular review sites for Park Regis Singapore, approve and manage customer feedback to ensure brand protection is achieved
- Manage agencies to generate positive ROI.
- Train hotel team members to use social media as a sales tool.
- Use analytical tools to monitor and report on social media activity on a monthly and weekly basis, tracking the performance of your activity and its impact on brand awareness and revenue.

**Responsibilities - Partnership Marketing & Loyalty Marketing**
- Execute the company loyalty program to grow the membership base and promote customer loyalty.
- Develop and manage the negotiation of corporate partner relationships with existing and potential corporate partners.
- Development and management of annual strategies and initiatives for corporate partnerships.
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