Senior Business Development Manager, Priority Banking

Job ID: 32259

Location: Singapore, SG

Area of interest: Retail Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 18 Jun 2025

**RESPONSIBILITIES**

**Strategy**
- Elevate Client experience as a competitive advantage.
- Take personal ownership and responsibility in driving a strong client obsession culture, inspiring and motivating others to consistently live up to the Bank’s Service Promise to deliver Friendly, Accurate and Fast Service.
- Champion service agenda and digitisation strategy towards achieving best-in-class in client experience.
- Introduce/ enhance products or segments that are innovative and disruptive, meeting client needs and delighting clients.
- Drive a strong service culture supporting the strategic direction on improving client experience (CE), Treating Clients Fairly (TCF) and reducing complaints with zero tolerance on substantiated Staff Related complaints and where required, staff consequence management should be applied.
- Support all CPBB service agenda and digitisation strategy towards achieving best-in-class and beyond in client experience and NPS ratings of segments, products, channels, RM service and Business Banking.
- Accelerate growth of qualified affluent clients and affluent WM activity
- Improve success rate of cross-segment referrals - One Bank approach

**Business**-
- Engaging affluent and mass market clients for their Priority Sign up requests from internal stakeholders through marketing campaigns, mortgage enquiries and employee banking’s events, networking events and roadshows.
- Able to perform off-office hours and weekend activities when required. (Networking events, campaigns and roadshows)
- Keep abreast of market trends and competitor offerings and conduct regular market updates and follow-up activities for target customer groups, to better enhance the product differentiation in relation to external competition.

**Processes**
- Build a digitally enabled business: Priority Banking to move to digital first model
- Grow digital sales across products and segments through partnerships and investments
- Foster a strong culture of inclusion and inculcate the desired conduct, values and behaviours.
- Responsible in onboarding Priority Banking and/or Priority Private sign up i.e. from account opening to follow up on funding requirement and upgrade client to Priority Banking or Priority Private segment.

**People & Talent**
- Relevant sales/acquisition experience in retail banking sales with a proven sales track record is preferred.
- Highly results-driven, enthusiastic and self-motivated individual with strong time management skills and must be able to work under pressure.
- Effectively bi-lingual with excellent interpersonal and communication skills and able to engage customer of all levels with assertiveness.
- Passion for sales and providing excellent customer service, with ability to deal with people of all levels in complex and difficult situations.

**Risk Management**
- Embed and manage effectively conduct risk management in CPBB activities.
- Implement the Country Conduct Plan for actions tagged to CPBB.
- Exercise effective oversight in the management of Financial Crime Risk (“FCR”).
- Review and be aware of the High-Risk clients in country and ensure that the risks posed by these clients are appropriately managed.
- Ensure a robust exit process of client relationships due to FCR concerns.
- Enforce zero tolerance on Banking Secrecy & Regulatory Breaches
- To aim for zero ops losses
- Drive and achieve 100% CDD completion
- Timely completion of elearning
- To pass all audit(s)

**Governance**
- Ensuring KYC - Know Your Client, exercise due diligence during client onboarding i.e account opening.
- Ensure timely and accurate processing of client document.
- Ensure proper documentation of client’s document i.e. source of wealth and source of funds collaboration.
- Exercise extreme care when handling customer data i.e. ensure follow of processes and documentation i.e. no pre signed blank form.

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Lead the Singapore Priority Banking Client Acquisition] to achieve the outcomes set out in the Bank’s Conduct Principles

**Key Stakeholders**
- Establish relationship with internal stakeholders within Business Banking Team, Mortgage Team, Client Relationship Manager and also external stakeholders (e.g. property agents, brokers, related other external sales agents) to increase referrals for Priority Clients.

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