Head of Marketing

**Job type**:

- Permanent**Location**:

- Singapore**Job published**:

- 2024-01-31**Job ID**:

- 32048**Contact name**:

- Hiring Team-
Exciting news We are on a growing journey and building a stellar team

Are you a marketing wizard with a flair for creativity? Do you dream in hashtags, and your love for branding is unmatched? Well, buckle up, because we're on the lookout for a **Head of Marketing** to join our talented marketing squad.

**Why should you be part of Sunnystep’s success?**

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

To lead our marketing efforts and drive growth for the business, you will be responsible in the following but not limited to
- **Business accountability**
- Full business accountability for the marketing department. Manage the budget for all online and offline marketing activities, ensure optimal allocation of resources to maximize ROI. Manage marketing P&L. Implement analytics and reporting systems to measure the effectiveness of online and offline marketing efforts

**Branding, creative, and content management**
- Develop a comprehensive brand strategy aligned with our business goals, target audience and brand positioning. Own the brand and marketing strategy roadmap and ensure consistency in branding across all markets
- Deliver world class design, high impact brand content and communication solutions for all advertising and public-facing channels, including print, digital, and video assets in our retail stores, online platforms and offline ad channels by working with internal teams, agencies or freelancers

**Digital and performance marketing management**
- Own our digital strategy and improve our website conversion rate. Develop and execute a comprehensive performance marketing strategy tailored for a DTC model. Monitor and report on budget performance against established targets. Leverage advanced targeting and segmentation techniques to lower customer acquisition cost.

**Customer engagement**
- Manage the entire customer lifecycle to maximise customer lifetime value and improve customer retention rate; manage our loyalty program; run customer engagement events to drive up our online and offline engagement

**Partnerships, PR, Media**
- Develop and implement communications & PR strategy in the region, amplify brand visibility, and promote Sunnystep’s brand mission and strategic messages
Team building
- Build a world class marketing team for our global expansion with a high performance culture
- Join this once-in-a-lifetime opportunity to build a high-impact global brand

**We want to speak with you if you are / have -**
- Passionate about Sunnystep products and Sunnystep’s mission
- At least 5 years of hands-on experience in leading the marketing department of a consumer brand company with full business accountability
- A highly motivated individual with proven track record of results
- Proficient in branding, performance marketing, and running integrated marketing campaigns
- Experience in building a high performance team
- A strong critical-thinking and problem-solving skills

Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.