Digital Platform Marketer

2 days ago

Singapore YCH GROUP PTE LTD Full time

**Primary Duties and Responsibilities**

1. Formulate marketing strategies for effective digital engagement with key stakeholders.

2. Manage and execute full spectrum of digital marketing campaigns to meet business goals.

3. Collaborate with creative team to develop and execute creative ideas, design and layout in digital media.

4. Drive, execute and track platform marketing tools/solutions on marketplaces (Lazada, Shopee etc)

5. Drive, execute and track Facebook Ads & CPAS

6. Drive, execute and track marketing campaigns including collaboration with strategic partners/influencers/KOLs to increase brand awareness.

7. Evaluate the ROI and provide insights of marketing initiatives and campaigns.

8. Perform any other duties as assigned by Senior Management.

**JOB REQUIREMENTS**

1. Degree or Diploma in Marketing/Digital Marketing or related discipline.

2. Minimum 3 to 5 years of proven working experience in a similar role.

3. Excellent understanding and insights with current digital marketing trends.

4. Capability to drive and execute platform marketing Marketplace (Lazada, Shopee etc) is a Compulsory.

5. Capability to drive and execute Facebook Ads & CPAS is a Compulsory.

6. Well-versed with digital marketing concepts; tools and strategies.

7. Knowledge of SEO/SEM, Google Adwords and Analytics is a plus.

8. Strong English proficiency with good writing skills.

9. Good communication and interpersonal skills.

10. Highly meticulous and strong attention to details.

11. Predisposed to thriving in a fast-paced environment with the ability to pivot from one task to another at quick turnaround time.

12. Excellent team player and able to multitask efficiently.

Salary shall commensurate with relevant experience.

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