Assistant Manager

**Ready to bring passion into your career?**

Clarins Group is a trusted French family-owned company, a leader in skincare and make-up, operating in more than 150 countries.

We are looking for an **Assistant Manager - E-Commerce, Asia Pacific**.

**About the Job**

The Assistant Manager - E-Commerce, APAC plays a critical role in supporting Clarins’ Direct to-Consumer (DTC) strategy and execution across the region. Responsible for overseeing e
- commerce operations in 8+ markets, this

role focuses on optimizing website performance, managing sales and promotions, and delivering a superior customer experience. You will be a key driver of success by establishing robust foundational practices, monitoring business performance, and accelerating exceptional online sales growth across all e-commerce

channels in APAC.

This role requires close collaboration with e-commerce, marketing, and CRM teams across APAC markets as well as strong partnership with our headquarters team in Paris. Being a proactive team player with excellent communication & collaboration skills is essential. Additionally, a strong commercial mindset, analytical capabilities, customer-centric approach, deep understanding of the beauty industry, and a proven track record in e-commerce management are crucial to thrive in this position.

**E-Commerce Sales & Promotion Planning**:

- Lead commercial planning and promotional strategy for major regional e-commerce campaigns (e.g., 618, D11, Black Friday), maximizing sales opportunities and brand impact.
- Monitor and analyze e-commerce performance across the region, staying close to local markets to track key onsite activities and promotion campaigns. Proactively suggest initiatives to boost sales and improve customer experience.
- Coordinate and guide local e-commerce managers and country teams on promotion planning, providing clear guidance on promotions, offers, content, and commerce mix.
- Support local teams in aligning their sales and promotional strategies with a comprehensive 360-degree media plan and brand guidelines to drive engagement and growth.
- Adapt and implement market-specific digital strategies leveraging global and regional toolkits while maintaining compliance with regional standards and safeguarding the brand’s premium image.
- Share best practices across markets regularly, monitor industry trends, and propose innovative ideas to enhance overall e-commerce performance.

**Website Optimization Strategy & Operational Excellence**:

- Oversee day-to-day management, optimization, and merchandising of all e-commerce platforms. Plan and implement conversion-driven marketing campaigns aimed at increasing traffic, conversion rates, average order value, customer retention, and on-site engagement.
- Develop and drive website merchandising strategies from a consumer journey perspective. Ensure global UI/UX and content enhancements are effectively implemented and activated onsite, analyzing performance to deliver actionable insights and optimization recommendations.
- Conduct regular e-store audits with market teams to identify gaps and opportunities, driving accountable action plans with stakeholders.
- Lead the online customer review strategy by initiating review campaigns, setting response guidelines, and gathering insights to improve customer trust and engagement.
- Partner with the SFCC support team to provide site search optimization training, monitor results, and recommend improvements tomarkets.
- Oversee UX analysts in analyzing customer behavior data, leveraging insights to identify and prioritize global and local tasks ensuring smooth delivery of key site features (homepage, product detail pages, merchandising, checkout, etc.).
- Manage agency partners on conversion rate optimization projects including A/B testing and personalization to optimize content, UI, and onsite features enhancing customer experience and conversion.
- Support markets in identifying operational and process improvements, partnering with stakeholders to establish high-standard SLAs and maintain excellent relationships with internal teams and external 3PLs.
- Assist with regional expansion efforts, including launches of new online channels as the business evolves.

**Additional Responsibilities**:

- Collaborate closely with the Customer Experience (CX) team to address feedback, co-develop action plans, resolve customer pain points, and continuously improve online Net Promoter Score (NPS).
- Work cross-functionally with digital tech, marketing, CRM, and CX teams to ensure alignment of e-commerce strategies with overall business objectives.
- Generate regular KPI reports and provide actionable insights to senior management, using data-driven approaches to drive ongoing improvements in e-commerce performance.
- Stay updated on beauty market trends, competitor activities, and industry innovations to inform decision-making and maintain competitive advantage.
- Foster regional synergy by championing best practices