Data Strategic Planner

3 days ago

Singapore Good Job Creations Pte Ltd Full time

**Responsibilities**

Customer Data Management (CDM): Project Lead:

- (Planning) Hands-on CDM solution proposal based on data analysis insights
- (Project Management) Time & resource management to deliver the output
- (Account Service) Client communication & expectation management

Project Coverage:

- (Facebook deep dive attribution analysis & action recommendation) FB campaign execution data give (FB AD account access for SAMSUNG SEA, for 8 countries)
- (Website performance analysis report) Visit analysis through Adobe Analytics access
- Analyze Search ADs performance attribution and optimization strategy for regional client covering 8 countries in SEA including AU and NZ
- Strategic planning based on the analysis insight for SEM (Search AD) and SEO (dotcom optimization)
- Site optimization based on SEO analysis through Google Search Console and 3rd party tools (SEM Rush)
- Running holistic marketing performance analysis through Google Analytics mapping the Google AD network
- Utilizing Google Big Query to consolidate the Google AD & Google Analytics Data to analyze consumer journey holistically
- Strategic thinking process to utilize the data points and build up consumer journey hypothesis
- Deliver recommendation with logical storytelling by utilizing the data points
- Excellent client communication skills to deal with clients' expectations with proper communication level
- Any other ad-hoc duties assigned

**Requirements**:

- Data marketing and planning expert with at least 6-8 years of experience with at least 4 years in Paid Media & SEO

1. (Technical Background) Data Analytics
- Full Facebook hands on experience from campaign planning/execution/performance analytics
- Actual Facebook account running experience (FB AD account)
- Basic web analytics experience (Adobe Analytics)
- Advanced data analytics knowledge and skills will be optional plus (SQL, Python, etc.)

2. (Technical Background) Search (SEM/SEO) expertise
- Solid hands on experience in running Search AD (Google Adwords), Google Display/YouTube Ads through Double Click/ DV360/ Adwords

3. (Marketing Background) Marketing Planning
- Good PowerPoint and presentation skills

4. (Business Background) Account Servicing
- Project management skills to manage the resource to deliver the output along to the timeline

5. (Required skillset) Hands-on experience in Google Marketing Platforms:

- Core analytics: Google Analytics (GA360)
- Search AD: Google Adwords (Display & Search) / Double Click / DV 360 / YouTube
- SEO: Search console, SEM Rush
- Google marketing cloud: Google Big Query, Data studio (optional)
- Analytical techniques: My SQL, Python (optional)

Lim Shen Chee (Reg No. R1660557)
EA License No. 07C5771

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