Marketing Executive

2 weeks ago

Singapore Trelleborg Industrial Solutions - Marine & Infrastructure Full time

Are you a talent looking to build business skills, gain experience, and take on exciting challenges? Grow your career with Trelleborg and start shaping the industry from the inside

**About the Job**:

- Collaborate with the content lead and the marketing team to develop content ideas to sustain an engaging audience experience.
- Develop & curate engaging, creative, innovative content for regularly scheduled social media posts to drive engagement and lead generation and to promote brand-focused messages. This includes digital asset creation and copywriting.
- Work with the wider marketing team and the respective PAs to develop social media timelines aligning with new product releases, ad campaigns, or other brand messages.
- Work with videographers and multimedia designers (as and when vital) to ensure that posts are engaging.
- Ensure content is optimized for publication across various social media sites.
- Encouraging employee advocacy through raising awareness and providing training and mentorship to sales managers in demonstrate leverage social media to extend reach and to generate leads.
- Work closely with the business unit marketing manager and the PR and content lead to develop an effective influencer marketing strategy in alignment with business goals, which includes:

- Identifying and building relations with industry influencers/key opinion leaders (KOL) in LinkedIn;
- Develop and implement doer campaigns and programs that enhance return on investment and achieve campaign meaningful metrics;
- Work with both the KOLs and the relevant internal stakeholders to develop relevant content that aligns with campaign objectives;
- Monitor influencer generated branded content to ensure alignment with the brand’s tone of voice, guidelines, campaign timelines and deliverables;
- Compile, analyse and access the performance of influencer marketing campaigns for strategic decisions and improvements.
- Audits and analyses social media presences, including advertising costs and returns.
- Analyse social media campaigns and capture audience data and insights to identify areas for social media campaign improvement.
- Ensure timely response to social media comments.
- Effective management of social media platforms.
- Monitors and develops reports on competitor activity within social media spaces.
- Plan, implement and manage marketing campaigns for PA Marine Technology.
- Ideally a bachelor’s degree in Marketing or equivalent
- At least 3 to 4 years of validated coordinated marketing and campaign execution experience
- Experienced with working in a regional or global set up
- Proven track record in social media (LinkedIn, in particular) and influencer campaign strategies
- Skilled with video and graphic design creation/editing tools
- Good time management and project management skills, proactive and able to work in a fast-paced environment
- Ideally has knowledge and experience in the maritime or infrastructure industry and engineering and manufacturing environment but if no formal professional exposure, the you demonstrate a keen curiosity about learning and acquiring the relevant industry knowledge
- Outstanding verbal and written communication skills
- Ability to work cross-functionally and with people at all levels
- Meticulous, fast learner, flexible and innovative
- Good knowledge in digital & coordinated marketing

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