Collection Merchandising Manager

4 days ago


Singapore CHARLES & KEITH (SINGAPORE) PTE. LTD. Full time

As the Collection Merchandising Manager responsible for Bags & Accessories, you will lead the creation and development of seasonal merchandising plans to maximize sales and profitability, ensuring alignment with the brand's vision and market trends.

**Responsibilities**:
**Market and Competition Analysis**

- Conduct market and competitors research to identify new trends and opportunities
- Suggest product line adjustments based on market insights

**Collection Planning & Design Direction**

- Develop collection and product strategies for annual and capsule launches, defining product positioning in line with the brand’s image and strategy.
- Create and communicate detailed design briefs based on trends and market needs, ensuring concepts align with brand goals, technical requirements, and collection opportunities.

**Product Development & Collection Management**

- Oversee the end-to-end product development process (from sampling to production) by coordinating with cross-functional teams, managing collection calendars, codifications, and sample inventories to ensure quality and timely delivery.
- Prepare buying tools leading up to showrooms (Masterfile, product guide, buyers' guide) and maintain product data and Merchandising files throughout buying campaign

**Budget Management & Retail Alignment**

- Monitor and optimize sample budgets while setting target prices and defining price positioning that align with brand margin goals and market feedback.
- Provide storytelling and design content to support retail training and marketing initiatives, ensuring cohesive product launches that reflect the brand’s identity.

**Others**

Any other ad-hoc duties as assigned

**Requirements**:

- Bachelor’s Degree in Business, Marketing, or related fields
- Minimum 5 years of experience in collection merchandising or product management, preferably in luxury, fashion or jewellery
- Proficiency in PowerPoint. Prior experience with Photoshop and PLM software is advantageous
- Strong aesthetic sense, creativity, and ability to understand and anticipate trends
- Deep understanding of product quality and innovation with a passion for fashion
- Excellent communication skills for interacting with designers, suppliers, and various stakeholders



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