Senior Campaign Manager

**Why Deliveroo**

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

**The Role**:
We’re looking for a Senior Campaign Manager for the Singapore marketing team, reporting to the Head of Marketing, Singapore. This role requires to be strategic while being excellent in the full campaign execution for Deliveroo’s core business.

You will work closely with the Head of Marketing to develop marketing and growth strategies** focused on promotional and discounting marketing**, with a full responsibility to build a marketing calendar, lead and execute marketing campaigns to drive growth for Deliveroo’s business. This role will focus heavily on the end-to-end promotional strategies and campaigns which involves: campaigns with various categories of brands from small to medium brands, hawkers to QSRs, come up with the promotional mechanic and campaign theme leveraging market and key sales trends using in-app promotional programs to generate demands, while delivering other cross-functional commitments such as monetisation of marketing assets, partnerships with key brands, etc.

You will achieve this by working collaboratively with various cross-functional teams including the Commercial Team (Account Management, SMB, etc.) as well as the Strategy Team, being the main campaign leader representing the Marketing team to ensure key marketing and campaign objectives are met, while evaluating the commercial needs and managing complex projects. You will also work closely with peers in the Marketing team to identify the key customer moments and opportunities, and execute through CRM, digital marketing and creative collaborations. You will provide data-led recommendations, using this output to lead joint business planning at city and neighbourhood levels.

**Responsibilities**

To make Deliveroo the most known and relevant food delivery service in Singapore, the role will be responsible for:

- Driving promotional strategies and calendar including key campaigns and ad-hoc plans to drive growth to our business.
- Planning, briefing and working cross-functionally to manage the brands and offer quality for campaigns, as well as end to end executions. The campaigns include:
a) Largest promotional campaigns to boost up short and long term orders
b) Campaigns leveraging key merchants and partners on Deliveroo
c) Any other offer-led programs using in app features
- Ensuring all campaigns and promotions delivery against our objectives and effectively partner with teams across the business, both locally and globally, including planning, account management, CRM, digital marketing and creative teams to execute the campaigns
- Tracking and developing insightful reporting and measurement, turning insight into a recommendation.

**What we're looking for from you**:

- Minimally 8 years of experiences in strategic marketing campaign planning (pricing and promotions focus) and project management from fast-paced consumer brands
- Relevant role experiences in strong e-commerce or fast-paced consumer brand is a must
- Analytical and commercial mindset, someone who enjoys interpreting data to develop insight/consumer-led marketing strategy.
- Channel knowledge across multi-channel, earned and own channels; experience creating channel plans to meet campaign goals.
- Experience at implementing simultaneous projects at once and enjoys working with multiple cross-departmental teams.
- A self-starter and creative problem solver who’s comfortable with constant change and enjoys working in a highly competitive and fast-paced industry.
- Preferably someone with a good understanding and passion for influencer marketing, key social media channels and trends.

**Benefits and Diversity**
- 20 days Annual Leave
- Free Deliveroo Plus - Free Delivery and access to special offers
- Meal allowance if you are required to work late
- Never go hungry or thirsty: Coffee machine and stocked fridges
- Daily breakfast, healthy snacks and fruits
- Group insurance covering hospitalisation & surgical, extended major medical, medical outpatient & outpatient specialist and dental
- Voluntary dependent insurance
- Parent friendly working culture with Enhanced Maternity & Paternity benefit and Mother’s room available in office

**About The Marketing Team**:
We develop the consumer marketing strategy for how Deliveroo wins at an island-wide and hyper-local