Intern, Measurement

5 days ago

Singapore Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to know the Team**

GrabAds enables Advertisers, Agencies, and Merchants to engage the high-value Grab Audiences via innovative online and offline advertising solutions and experiences. Through our unique advertising ecosystem and highly transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

We would like you to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.

**Get to know the Role**

As part of GrabAds’ Measurement team, you will support in measuring the value of advertising campaigns across South East Asia, for our key high-value accounts. You will be supporting our team in measuring the effectiveness of ad spends on our platforms, by supporting in development key solutions like Brand Lift studies and scaling them to local markets. You’ll work cross-functionally with various internal stakeholders from both Regional & Country Teams across Marketing, Account Management, Ad Operations, Product Marketing, Media Strategy & Consumer Research teams.

**The Day-to-Day Activities**
- Work closely with marketing, sales and account teams and maintain a pipeline of Brand Lift studies
- Track study progress, and follow up with Key Account Managers or cross-functional teams for necessary actions
- Tracking of campaign progress metrics, study results and development of key optimisation recommendations to advertisers
- Work with 3rd agencies in sourcing the necessary reports and support to execute the measurement studies
- Leverage 1st and 3rd party data to analyze and recommend necessary recommendations, and develop case studies

**Learning Objectives**:

- Advertising media sales and campaign optimisation strategy development
- Advertising campaign data and brand lift data analysis, translation of data into effective insights
- Learning different measurement solutions to prove the effectiveness of advertising
- Internal & external stakeholder management

**The Must-Haves**
- Available full-time for the period of the internship
- Team player with the ability to work across a matrix environment in a fast-paced environment
- Degree in Business Administration with a focus on Marketing, Analytics, Media or Communications
- Excellent communication & presentation skills with ability to transmit across different level stakeholders
- Proficient in productivity and data analysis tools (Word, Excel, Slides, Docs, Sheets, other sales CRM tools)
- Prior experience in working with Digital Marketing, Media Sales, Advertisers or Media Agencies preferred

**Our Commitment**

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

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