Field Sales Merchandiser
1 week ago
**ROLES & RESPONSIBILITIES**
**1. **Product Merchandising**:
- Arrange and display products on shelves following company guidelines.
- Ensure shelves are always well-stocked and attractive to customers.Manage product freshness by rotating stock and ensuring no expired items are displayed.
**2. **Sales Generation**:
- Engage with store managers and buyers to secure orders for restocking and new products.
- Promote additional products or larger orders to increase sales volume.Work towards set sales goals by managing both merchandising and sales efforts in assigned stores.
**3. **Customer Relationship Management**:
- Develop and maintain strong relationships with store owners, managers, and key decision-makers.
- Address any issues, such as stock shortages or display problems, and provide quick solutions to ensure continuous sales.Provide product knowledge, handle objections, and ensure satisfaction for continued business.
**4. **Promotion and Display Management**:
- Ensure promotional materials and products are placed according to campaign strategies.Measure the effectiveness of promotional campaigns and share feedback with the sales team for optimization.
**5. **Sales Negotiation**:
- Work with retailers to secure prime shelf space for products, including negotiating for better positioning and promotional slots.
- Work with store managers to implement pricing strategies and promotional offers that align with company goals.Negotiate for additional display opportunities, such as end-caps, point-of-sale displays, and promotional stands.
**6. **Inventory and Stock Management**:
- Regularly check stock levels in-store and ensure that products are reordered before running out.
- Coordinate closely with the retailer to prevent stock-outs and manage overstock situations to avoid wastage.Ensure timely product replenishment in line with sales trends.
**7. **Sales Reporting and Analysis**:
- Maintain records of sales performance, orders, and customer visits, and provide regular reports to management.
- Gather insights on sales trends, customer preferences, and competitor activity to help refine sales strategies.Communicate customer and retailer feedback on products and promotions to the marketing and product development teams.
**8. **Competitor Analysis**:
- Track competitor pricing, promotions, and product positioning in the stores.Report on competitor activities and identify potential opportunities or threats to help improve the company’s market positioning.
**9. **Territory and Account Management**:
- Oversee and manage sales and merchandising in a specific geographic area, visiting multiple stores to maintain consistency and drive sales.Handle both large and small accounts, ensuring each receives appropriate attention to meet sales targets and maintain strong relationships.
**10. **Reporting to Sales Team/Manager**:
- Regularly meet with sales management to review performance, discuss territory strategy, and align on goals.Keep detailed records of store visits, orders placed, promotional activity, and sales performance for future reference and management reviews.
**REQUIREMENTS**
- Diploma
- Min 2 years of relevant working experience
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