Assistant Manager, Digital/performance Marketing

6 hours ago

Downtown Core, Singapore Singapore Business Federation Full time

Job responsibilities

**Campaign Creation and Execution**:

- Assist in the creation, execution, and management of multi-channel and thematic campaigns, including media/integrated communications campaigns.
- Coordinate with internal teams to ensure the successful execution of campaigns and lead conversion.

**Digital and Social Data Analytics**:

- Analyse content performance and translate qualitative data into actionable recommendations to optimise click-through rates to websites via digital and social media channels.
- Assist in the development and implement user segmentation strategies to deliver personalised marketing communications, enhance user experience, and improve engagement and conversion rates.
- Contribute innovative ideas to improve customer engagement through digital tools (including CRM and website), or exceptional experiences.

**Coordination**:

- Manage deadlines and ensure the timely execution of campaigns and activities.
- Work closely with external vendors, media agencies, and digital content partners to achieve campaign objectives in a multi-stakeholder setting.
- Handle administrative matters relating to campaigns such as preparing documentation, procurement, as well as tracking of timelines, project progress and budgets.

Job Requirements
- Minimum 3 years relevant experience
- Proficient working-level knowledge of digital analytics and management tools, such as Google Analytics, SEMRush, and Website CMS. Experience with Oracle Netsuite is a plus.
- Keen interest and experience in UX/UI design and audience experience.
- Strong understanding of evolving audience needs across various digital and social media platforms.
- Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.) and their business functions.
- Demonstrable experience managing digital agencies, vendors, and content partners.
- May be called on to take on media relations responsibilities on an as-needed basis.
- Excellent team player with the confidence to share expertise and the willingness to learn about the company’s culture, business, and target audiences.
- Ability to thrive in a fast-paced environment and meet tight deadlines while maintaining high-quality deliverables.
- Driven attitude, balancing self-starter initiative with collaborative enthusiasm.
- Meticulous attention to detail.
- Passion for storytelling, content creation, and technology.

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