Marketing Associate

5 days ago

Geylang, Singapore The Elly Store Full time

We’re looking for a creative and driven Marketing Associate to bring our brand to life through engaging content, strategic campaigns, and impactful storytelling. You’ll play a key role in planning and conceptualising our marketing strategy, and preparing for the launch of new collections across platforms and retail touchpoints.

Key Responsibilities:
**Content Creation & Social Media**
- Plan, schedule, and execute daily and monthly content calendars across all social media platforms.
- Conceptualise and create engaging visual content (photos, videos, GIFs, flatlays) tailored for social media.
- Craft compelling copy for social posts that aligns with our brand voice.
- Monitor social media activity, including comments and messages, and respond in a timely, brand-appropriate manner.
- Track and report on social media and content performance; suggest improvements based on insights.
- Write blog posts or design homepage banners to support marketing campaigns.

**Campaigns & Brand Collaborations**
- Develop and execute marketing strategies for new product launches and seasonal campaigns.
- Identify potential brand ambassadors or collaborators, proposing creative angles for partnerships.
- Manage communications with brand ambassadors and influencers, tracking collaboration deliverables.
- Support the planning, coordination, and execution of in-store activations, pop-ups, and retail marketing initiatives.

**Marketing Communications**
- Design and produce marketing collaterals such as digital banners, posters, EDMs, and event materials.
- Plan and execute marketing events, pop-ups, and store activations.
- Contribute creative ideas to improve brand storytelling, marketing strategies, and campaign performance.
- Conduct competitor research and stay updated on industry trends to help refine marketing activities.

**Product & Market Knowledge**
- Research new products and learn their features to effectively communicate their benefits across platforms.
- Stay up-to-date with market trends, consumer behaviour, and competitor strategies.
- Diploma in Marketing, Communications, or a related field.
- Excellent written and verbal communication skills in English.
- Highly organised, self-motivated, and able to manage multiple projects independently.
- Passionate about content creation, brand storytelling, and digital marketing.
- Experience with social media platforms and scheduling tools.
- Proficiency in at least one photo, video, or design software (e.g., Adobe Photoshop, Illustrator, InDesign).
- Basic art direction or graphic design knowledge is a plus.
- Photography skills are an added advantage.

**Job Types**: Full-time, Permanent

Pay: From $2,400.00 per month

**Benefits**:

- Employee discount

Work Location: In person

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