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Regional Product Marketing Manager

2 weeks ago

Singapore BD Full time

Job Description Summary

This position exists to drive utilization of BD’s flow cytometry solutions in Central, South Asia and Japan region. The associate will drive and execute lead generation activities in CASAJ, via upholding customer-centric, omni-channel campaigns, technical product training (internal and external) and support activities, while leveraging market and customer insights, competitive dynamics, and optimal product mix.

**Job Description**:

- Who We Are
- Job Purpose
- This position exists to drive utilization of BD’s flow cytometry solutions in Central, South Asia and Japan region. The associate will drive and execute lead generation activities in CASAJ, via upholding customer-centric, omni-channel campaigns, technical product training (internal and external) and support activities, while leveraging market and customer insights, competitive dynamics, and optimal product mix.

Key Responsibilities

Portfolio Marketing & Growth:

- Create regional market growth strategies for BD’s existing flow cytometry portfolios and new product launches. These include core customer enablement, market development activities, claims and data, demand for launch plans, lifecycle management, and marketing tactics.
- Partner global platform & R&D teams to be advocate of flow cytometry in CASAJ. Collaborate with global platform and marketing teams to develop assets and tools to address the needs of CASAJ. Actively provide customer and market feedbacks / unmet needs to global platform & R&D teams for continual product improvements and future developments.
- Support regional marketing activities for the portfolio, including but not limited to the following:

- _ Prioritizing customer needs through data and insights to deliver desired customer experience._
- _ Adapting of global marketing collaterals to region, ensuring critical product collaterals and content are approved and released timely in each CASAJ country._
- _ Leading the organizing and participation in relevant regional symposiums, conferences or exhibitions. Monitoring competitive activities and perform ongoing market assessment and analyses to iterate strategies_
- Identify, establish and maintain working relationships with flow cytometry KOLs in CASAJ.
- Maintain oversight and perform ongoing in-depth pricing analysis of portfolio products across countries, to identify areas of improvements. Ensure country pricing and commercial strategies are in line with overall regional / global guidelines.

Product Education and Support:

- Lead pre-sales and customer usage training for CASAJ teams, distributors and end customers, to ensure correct use and increase utilization of BD products.

Our Requirements
- Degree in Life Sciences, with strong technical and laboratory experience in single cell genomics or bioinformatics.
- Minimum 5 years’ of relevant experience as an Applications Specialist in Life Sciences, Diagnostics, or Bioinformatics, and preferably 2 years’ in regional product management.
- Effective communication skills to clearly articulate technical and scientific product information to both internal and external customers.
- Willingness to travel to help both internal and external customers.
- Results oriented and highly motivated to succeed. Enthusiastic and independent.
- Meticulous and organized in strategy deployment.
- Ability to interact well with all levels of associate within country and region to drive revenue generation and smooth business operations.
- Strong business acumen and strategic thinking.
- Culture and Benefits
- Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.

How To Apply

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift