Full-time / Freelance Content Writer

20 hours ago

Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time

**Come join AWHL as a Content Specialist**
Gain insights on the Beauty and Wellness scene, re-shape the current steoreotypical image of this industry, you know? Revolutionize how the content marketing works for all in this industry

You have an understanding of what it takes to create engagement on social media, and you know the core principles of creating SEO-optimized content. Since we offer a niche tech software it will require a deep understanding of our customers, market and use-cases in order to produce relevant content - previous experience of content writing and/or product marketing for b2b tech startups will help you succeed in this role.

**What You’ll Be Doing**
- Develop a deep understanding of AWHL’s full suite of product, customers, target industries, and competitors.
- Create and execute on a content strategy that aligns with our customer personas and use-cases.
- Collaborate with other departments, including sales, product, and customer service, to create content.
- Work with external writers to scale content production, strong ability to act as an editor.
- Write content in the following categories
- SEO-optimised articles and landing page copy
- Customer case studies
- Thought leadership pieces and whitepapers
- Manage AWHL’s Linkedin page.
- Help develop sales enablement materials.
- Prepare reports and presentations to communicate content performance to stakeholders.

**Requirements**:

- Min Diploma in mass communications, journalism or equivalent.
- Excellent verbal and written communication skills in English. (Mandarin is a bonus.)
- At least 2 years of experience writing content for B2C brands
- Editorial experience in developing article outlines and reviewing articles preferred.
- Experience with both short (social media) and long format content (ebooks, whitepapers etc).
- Proficient in using Wordpress
- Product Marketing and Copywriting experience are a big plus
- Good understanding of SEO principles.
- Good understanding of how Marketing funnels typically work
- Experience in backlink building is a plus

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