Brand Transformation and Capability Leader, Apac

1 week ago


Singapore Heineken Full time

About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in most of our 190 markets. Our more than 80,000 colleagues stand by our purpose to Brew the Joy of True Togetherness to inspire a better world. We ignite moments that bring people together, create bonds and are unforgettableone day, one beer, one cheers at a time. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Your role as the Brand Transformation and Capability Leader The goal of the Brand Transformation and Capability Leader is to contribute to our dream of creating distinctively meaningful brands that create value for consumers, shape culture, are iconic, win awards, and contribute to real business impact. Additionally, you will be able to collaborate with and lead brand transformation across major brands in APAC. Change the level of brand building capability across our 350+ APAC marketers by transforming the agency working model and quadrupling creativity among Operating Companies (OpCos). Are you ready to be the next global brand transformation lighthouse and a sponge for external learning? Who we look for Experience & Expertise: Collaborative,creative,and critical thinker with min of 10 years of experience in Brand Transformation in a multicultural environment - across multiple geographies. Extensive experience with creative agencies and delivery of distinctively meaningful brands.Great passion for brands and brand building, and a thorough understanding of the marketing mix and brand building from concept to completion. Why join us At HEINEKEN, you can go places paved with richness and accomplishments. You will even have a few beers with friends or strangers (that will be friends) along the way. We offer a world of opportunities in an environment where we value our people, innovation and sustainability. Inclusion & Diversity is vital to us as we are convinced that Diversity makes us as strong and unique as our brands. In our international organisation, you can go places with our career opportunities. You will thrive if you are willing to leap into the unknown with us and explore what could be, not just what is. Are you up for it? If Yes, Come Brew your Career with Us



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