Senior Executive/ Executive, Brand

6 days ago

Singapore ECON Healthcare Group Full time

**About Us**:
Established since 1987, ECON Healthcare Group celebrates more than 35 years of commitment to quality healthcare and eldercare services this year. As a regional provider for integrated healthcare services in Singapore, Malaysia and China, the Group incorporates a chain of medicare centres and nursing homes, hospital services, a careskill training centre, a chain of senior services centres, home care services, physiotherapy services and traditional Chinese medicine services. The Group also provides consultancy for the development and management of retirement living communities.

**Manage and support Econ Healthcare’s end-to-end marketing strategy to increase awareness of our brand and services - covering campaigns and content development, design, digital marketing and marketing communications**:

- Manage a multi-channel marketing approach - both paid and organic marketing campaigns (include but not limited to digital and performance marketing, website, content and thought-leadership materials)
- Content development - supports the organisation’s content and SEO strategy
- Contributes information, ideas, and research to help develop marketing strategies
- Helps to detail, design, and implement plans for each product or service being offered
- Manage and execute marketing efforts, in line with performance indicators
- Executes marketing schedules and coordinate with colleagues, partners, media representatives, and other professionals to implement strategies across multiple channels
- Develop resources and materials to support operational teams
- Can perform simple website maintenance and content update on WordPress (optional)

**Qualifications**
- Min. 3 to 4 years experience with performance marketing, community activities and digital tools
- Experience in healthcare and community care is a plus
- Has quantitative and qualitative analytical skills
- An excellent communicator and writer; experience with media/public relations is a plus
- Equally comfortable being executing hands-on and leading internal and external teams
- Other attributes: deep empathy for our clients, resourceful, solutions-and-results-driven, quality-obsessed, energetic, self-starter, a can-do entrepreneurship attitude

**Qualifications**:
Diploma/ Bachelor's Degree in Marketing

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