Digital Marketing Manager

Job Description:
Job Title:
Regional Digital Marketing Specialist (Owned Channels) Business:
Digital Sales and Marketing Division:
Reporting to:
Yu Da Foo Location:
Singapore
**Job Description**:
Job Purpose:
Driving Digital customer acquisition through an optimal and integrated customer experience across Organic and Owned channels
Job Background/context:
Key Responsibilities:
We are looking for a strategically minded, results focused individual who sets the agenda at all levels and brings a track record of success, as a part of the regional digital sales and marketing team.

Inspired by Innovation and Curiosity, this person will enjoy learning and discovering new ideas and ways of working. This role needs someone who looks at challenges differently and will present innovative ways of working that will support our growth ambition.

Deliver 15% uplift in Digital Acquisition accounts from Prior Year through Organic and Owned channels.

This role will be responsible for supporting the overall Organic and Owned channels strategy for Acquisition and leading the coordination, implementation, as well as measurement.
- Review current state of customer experience and Acquisition effectiveness
- Provide input on strategic recommendations to transform and optimize necessary channels and integration points to address gaps revealed by current state
- Implementation through collaboration with relevant cross-functional teams including but not limited to: regional digital capabilities team, regional Acquisition teams across various Lines of Businesses, regional Data & Analytics team, Market Acquisition teams etc
- Lead development of communication strategy, positioning and best-in-class creative
- Collaborate with Capabilities team on SEO opportunities to drive relevant and high-quality organic traffic
- Create an integrated communications experience through methodologies such as retargeting etc
- Create customized and personalized communications and experiences through practical segmentation
- Build automated journeys where possible
- Oversee tracking and measurement with a clear analytical framework to determine success and next steps
Person Specification
Knowledge/Experience:

- Track record of delivering meaningful marketing programs that drive business success with a focus on an integrated customer journey backed by data and quantitative testing.
- Credibility working in teams, partnering and negotiating with cross functional team to successfully deliver client needs.
- Consistently demonstrates clear and concise written and verbal communication skills.
- Demonstrated sense of independence, accountability and decisiveness.
- Ability to successfully interact with various levels within the organization, including Senior Management.
Skills: (technical skills)
- Website UX/UI
- Conversion Rate Optimization
- Onsite SEO
- Understanding of Data Management Platforms and Customer Data Platforms
Qualifications:
Essential
Bachelors degree

Desirable
Competencies
- Comfortable working through ambiguity and ability to identify opportunities amidst ambiguity
- Ability to frame complex problems into a practical roadmap
- Passionate about data with an appreciation for creative communication
- Project management
- Collaborative team player mindset displaying hunger, humility, and strong communication skills
- Intellectually curious, proactively seeking and developing new opportunities with a passion for technology and numbers while supporting creative communications.
Contract length: 12 months

**Job Types**: Full-time, Contract

**Salary**: $7,000.00 - $8,000.00 per month

Schedule:

- Day shift
Work Remotely:

- No