Consumer Marketing Manager, Apac

6 days ago

Singapore Meta Full time

**Consumer Marketing Manager, APAC Responsibilities**:

- Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behavior
- Define and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with the Communications team
- Closely collaborate with cross-functional stakeholders to deliver highly-effective marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teams
- Partner with our Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement
- Work closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deployment
- Ensure the right level of alignment, consistency and flexibility in approach across regional and global teams, with the goal of scaling impact while meeting market-specific needs

**Minimum Qualifications**:

- 8+ years of consumer-facing marketing experience at Consumer Tech/Product companies
- Demonstrated experience developing and executing insights-based data-informed integrated marketing campaigns that drove quantitative results at local and/or global levels
- Highly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agencies
- Proven track record of thriving in a fast-paced, entrepreneurial environment and embrace flexibility between high-level strategic thinking and detail-oriented project management and execution
- Experienced in communicating, presenting, and successfully influencing internal & external stakeholders
- Bachelor's Degree in Business, Marketing or Related discipline

**Preferred Qualifications**:

- Master's from an accredited university
- Experience working internationally on global brands
- Full professional fluency in one or more South East Asian languages as this role involves creating and running campaigns run in South East Asia

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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