Regional Digital Marketing Director, Apac

**Are you passionate to work with one of the biggest & fun brands in the world and in a meaningful role to grow the number of kids and adults that LEGO®** **impacts?**

**Here's an excellent opportunity for you to make everything amazing in a market region with one of most number of children worldwide**

**Core Responsibilities**- Lead and develop an impactful team in Paid, Owned and Earned Digital Media. Be the region's expert and infuse knowledge across APAC, thereby cultivating activation capabilities across the digital ecosystem.- Partner our business units in APAC to understand the consumer and shoppers so as to develop relevant communication strategies and value propositions.- Cultivate and develop strategic relationships with tech (Google, Meta and other kids centric media owners / publishers) and agency partners for ongoing partnership value growth.- As a Leadership Team (LT) member of the APAC Marketing & eCommerce organization, role model and champion integrated ways-of-working in APAC and co-lead with the other LT members to drive one strong team culture.- Work cross-functionally with other APAC partners to role model the orchestration and gearing of Owned / Earned / Shared / Paid (OESP) activities towards brand and sales impact.- Represent APAC on global platforms (e.g. global media, tech and digital marketing forums) to influence the mid to long term digital roadmap and operating model for the LEGO Group.- Drive digital innovation, define roadmap and champion digital capability building activities for the APAC region.- Motivate, engage and develop the regional digital marketing team to their fullest potential by role modelling LEGO ways of working and leading.

**Play your part in our team succeeding**

APAC Regional Marketing & eCOE consists of Brand Marketing, Digital Marketing, Trade Marketing, eCommerce, Media Management and Marketing Planning & Effectiveness teams.

This role will lead the APAC Regional Digital Marketing team, consisting of 4 team members and reports to the VP APAC Marketing & eCOE.

**Do you have what it takes**- Digital savvy and have 12 -15 years of experience in Digital Marketing and e-commerce, understanding the different level for reaching consumers and shoppers.-
- Proven track record in leading impactful teams and capabilities in complex multi-national companies.- Eye for business and ability to position Digital Marketing into the relevant business context.- Actively seeks opportunities for continuously improving the specialist knowledge within Digital Marketing.- Has a passion for people development and create a highly engaged, motivated and capable function.- Proven ability to lead through influence and manage broad senior partner in local, regional and global networks.- Regional experience in leading and operating in multiple diverse markets and drive value creation.- Customer focused and consumer driven, proactively identifies changes in their needs, and influences consumer/shopper strategies to adapt/optimize.- Passion for innovation and actively encourages innovation within digital and actively use it to create business results.- Strong strategic orientation with the ability to translate strategy and business plans into priorities for Digital Marketing and helps the business / broader team “connect the dots” to the functional area.- Proactively works towards collaborative culture and invest in building strong and sustainable relationships with others.- Able to travel internationally.

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**What’s in it for you?**

**Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment t