Marketing Manager

1 week ago


Singapore CH2 TECHNOLOGIES PTE. LTD. Full time

Travel between key market
- Familar with the culture of the key markets and able to communicate with ease
- Graphic design experience using design software will be an advantage
- Lead development of strategic plan for Singapore and Indonesia relating to marketing initiatives for the retail supporting custom pc, peripherals, and operations.
- Establish brand awareness and key messaging on winning social platforms and through key influencers and working with external vendor
- Ensure best in class delivery against all agreed plans, including tracking ROI against all initiatives.
- Understand market’s consumer behavior and needs and ensure those are translated into local plans, tailoring corporate initiatives to the country
- Understand market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Maintain a proactive awareness of consumer trends & industry news, including awareness of media, celebrity, cultural, social and technological trends and developments. Feed local insights and ideas
- Manage PR moments as needed
- Leverages PR opportunities with relevant media to enhance brand and communication opportunities
- Cultivate and manage relationships with local talents
- Develop further alliances with key partners to drive brand awareness and revenue to CR Group of companies.
- Working closely with retail team and creating opportunities to engage with new customers
- Planning and arranging retail communication tools such as direct mailers, brochures, and e-DM. Collaborating with retail team to secure exposure in local media, such as in mall websites, and in-store signage, in key sales momentum.
- Managing budget, setting clear KPIs, and measuring and reporting ROI.
- Localised marketing and communications strategies, linked to the regional business needs
- Connection to the retail teams
- Relationships with press and local business partnerships
- ROI on all activity
- Strong experience in IT retail industry
- Experienced in retail marketing/communications experience
- Highly independent self-starter
- Excellent English verbal written communication
- Solid interpersonal skills
- Capable of juggling multiple projects simultaneously and working to challenging deadlines
- Strong organizational and follow-through skills
- Ability to prioritize and manage time effectively
- Detail-oriented
- Proficient in PowerPoint and Excel
- Analytical expertise
- Proficient at managing teams and communicating strategies


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