Product Marketing Specialist, Lifestyle Division

2 weeks ago

Singapore Razer USA Ltd. Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
This role will work closely with the company’s internal functional and business teams as well as external business partners to develop and execute marketing and launch strategies for Razer’s Lifestyle Merchandize.
- Develop and implement marketing plans, ensuring achievement of company and brand objectives
- Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company’s set objectives
- Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
- Conduct and do competitive benchmarking and product comparison
- Drive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.
- Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnerships

Pre-Requisites:

- Bachelor’s degree in Business or Marketing with a minimum of 1 year of product marketing experience
- Experience with consumer electronics and gaming would be ideal
- Strategic thinker with the ability to turn vision into action
- Highly organized with exceptional attention to detail
- Capable of planning ahead and executing tasks/projects on time
- Possess ability to be a team player with skills to lead/participate in cross-functional teams
- Good verbal, written and presentation skills
- Efficient with Microsoft Office, excel, and other programs

Are you game?

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