Digital Advertising Specialist

6 hours ago

Singapore AI WISE PTE. LTD. Full time

**About AI WISE**:
AI WISE Pte Ltd is a fast-growing AI and digital marketing company based in Singapore. We help businesses leverage advanced AI technologies and data-driven marketing strategies to grow their brands and sales across online channels. Our services include digital advertising management, AI-powered content creation, and marketing automation for clients across various industries in Asia.

**Role Overview**:
This role involves running end-to-end campaigns — from setup and optimization to performance reporting — for AI WISE’s clients (approximately 80% of workload) and for AI WISE’s in-house marketing (approximately 20%).

**Key Responsibilities**:

- Plan, set up, and manage digital advertising campaigns across **Google Ads, Meta Ads, and TikTok Ads**platforms.
- Monitor campaign performance and optimize for ROI, conversion rate, and cost efficiency.
- Implement and maintain tracking solutions, including **GA4, Appsflyer, Meta Pixel, and Conversion API (CAPI)**.
- Prepare regular performance reports and provide actionable insights and recommendations.
- Collaborate with internal teams to align ad campaigns with client objectives and marketing strategies.
- Troubleshoot and resolve technical tracking or campaign setup issues.
- Stay updated on the latest ad platform updates, policies, and best practices.

**Basic Requirements**:

- Bachelor’s degree in **Marketing, Business, Computer Science**, or a related field.
- Minimum **3 years of experience**in digital advertising campaign management.
- Solid understanding of the **digital advertising ecosystem**and key metrics (CTR, CPC, CPA, ROAS, etc.).
- Hands-on experience with **Google Ads Manager, Meta Ads Manager, and TikTok Ads Manager**.
- Proficiency in setting up and managing **GA4, Appsflyer, Meta Pixel, and CAPI**tracking.
- Analytical mindset with strong problem-solving and data interpretation skills.
- Self-driven, proactive, and able to work independently with mínimal supervision.
- Excellent communication and time management skills.

**Preferred Skills**:

- **Certifications**such as _Google Ads Certification _, _Meta Blueprint Certification _, or _TikTok Academy Certification _.
- Experience using **data visualization tools**to create campaign dashboards.
- Familiarity with **AI marketing tools**(e.g., ChatGPT, Jasper, Midjourney) or automation platforms.
- Understanding of **SEO, SEM, and social media analytics**.
- Knowledge of **APAC market trends**and consumer behavior.
- Basic understanding of **HTML, JavaScript**, or tag implementation is a plus.

**What We Offer**:

- Competitive salary**:SGD 3,000 - 4,500 per month**, based on experience and skills.
- Hybrid working model (remote + in-office).
- Exposure to **AI-powered marketing technologies**and advanced digital analytics.
- Opportunity to manage campaigns for **diverse clients across Asia**.
- Collaborative and growth-oriented environment that values initiative and innovation.

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