Lark Apac Integrated Marketing Intern

Responsibilities
Lark
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity: to learn, to innovate and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and most importantly, the users we serve.
Join us
About Lark Marketing APAC Team
Join our dynamic Lark Marketing APAC team, a pivotal part of the Lark Go-to-Market (GTM) crew We thrive on efficiency and collaboration, closely supporting our expanding Commercial team to boost brand awareness and generate valuable leads.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
1. Off-cycle Internship - Starting Feb 2024 (6 months duration)
Please state your availability clearly in your resume (Start date, End date).
Position Overview
We are seeking a motivated and detail-oriented Integrated Marketing Intern to join our Marketing team in Singapore. This internship offers a unique opportunity to gain hands-on experience in marketing within a fast-paced, global tech environment.
This role is perfect for a self-starter who is passionate about marketing, has strong graphic design and video production skills, and enjoys blending creativity with data-driven decision-making. The intern will focus 60% of their time on creating compelling visual and video content, 20% on supporting broader marketing initiatives, and 20% on conducting data analysis to optimize campaigns and drive results.
Key Responsibilities
1. Visual and Video Content Creation (60%)
- Create short-form and long-form videos for marketing campaigns, product highlights, and brand storytelling, coordinate with vendors to execute video production projects.
- Collaborate with the marketing team to conceptualize and execute visually engaging content aligned with brand guidelines.
- Stay updated on the latest design trends and recommend improvements to enhance our visual presence.

2. End-to-end B2B Marketing (20%)
- Assist in the planning and execution of marketing campaigns and creation of sales enablement materials.
- Coordinate with internal teams and external partners to ensure timely delivery of marketing materials, gather feedback, and report on performance.

3. Data Analytics and Reporting (20%)
- Generate actionable insights to improve campaign effectiveness and ROI.
- Support A/B testing efforts and monitor results for continuous optimization.
- Help maintain marketing dashboards and prepare weekly/monthly performance reports.

**Qualifications**:
Minimum Qualifications
- Educational Background: Ideally pursuing a degree in Business or a related field.
- Graphic Design Skills: Proficiency in Figma or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
- Video Editing Expertise: Experience with video production, editing, and animation is a strong plus.
- Analytical Abilities: Proficiency in Excel, Google Analytics, or other data analysis tools.
- Attention to Detail: Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative Thinker: Enthusiasm for bringing fresh ideas and solutions to the table.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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