Marketing Designer and Content Creator

Are you a creative talent passionate about design, storytelling, and green living? Join **World Farm**, Singapore’s leading wholesale and retail garden centre, as we embark on an exciting journey to inspire sustainability and transform homes with the beauty of plants.

As our **Marketing Designer and Content Creator**, you’ll combine your creativity and expertise to craft compelling visuals and engaging content that resonates with budding gardeners, proud homeowners, and plant enthusiasts alike.

**About World Farm**

At World Farm, we are more than a garden centre. We are a one-stop destination for all things plants and gardening, committed to promoting sustainability and green living—one plant at a time. As we expand further into the retail space, we aim to make gardening accessible and exciting for everyone, from beginners to seasoned plant parents.

**Your Responsibilities**
- **Creative Design**: Craft visually stunning designs for digital and print, including posters, banners, flyers, brochures, vouchers, gift cards, and POS displays.
- **Content Creation**: Develop engaging multimedia content, including photos, videos, animations, and social media posts tailored to platforms like Instagram, TikTok, and Xiao Hong Shu.
- **Brand Storytelling**: Collaborate with the team to conceptualise and execute campaigns that connect with our target audience.
- **Photography & Videography**: Capture product photos, videos, and lifestyle content that showcases the beauty of plants and garden spaces.
- **Trendspotting**: Stay updated on social media and marketing trends to ensure we’re always ahead of the curve.
- **Campaign Coordination**: Work closely with the team to align visuals with overarching marketing objectives.
- **Asset Management**: Organise and maintain a library of design assets for efficient and effective project execution.

**What We’re Looking For**
- **Qualifications**: Diploma or Degree in Graphic Design, Visual Arts, or related fields (or equivalent experience).
- **Experience**: At least 2 years of relevant experience in graphic design, content creation, or digital marketing.
- **Technical Skills**:

- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency in videography and photography skills.
- Video editing skills (Premiere Pro, After Effects, or CapCut) are a bonus.
- **Creative Edge**: Strong eye for typography, layout, and aesthetics, with knowledge of colour theory and current design trends.
- **Social Media Savviness**: Familiarity with TikTok, Instagram, XHS, and other platforms, plus knowledge of content strategies.
- **Soft Skills**: Team player with excellent communication and collaboration abilities, capable of prioritising tasks and taking ownership of projects.
- **Adaptability**: Thrive in a fast-paced environment and manage multiple projects effectively.
- **Passion for Green Living**: An interest in gardening, sustainability, or green spaces is a big plus

**Why Join Us?**
- **Work Perks**: Non-traditional perks such as free use of our commercial pickleball courts, free car and motorcycle parking, dining and other discounts at affiliated businesses, and the chance to work in a lush garden setting.
- **Flexible Work Arrangement**: Enjoy a flexible work model that promotes work-life balance while offering you some structure.
- **Pet Care Leave**: Not a parent but a paw-rent? Enjoy pet-care leave to take care of your pets.
- **Collaborative Culture**: Be part of a supportive team that values innovation and creativity.
- **Growth Opportunities**: Contribute to a brand on the rise, shaping how we connect with new audiences.

**How to Apply