Copywriter

**Job Title**:Copywriter

**A LITTLE BIT ABOUT THE ROLE**:
We are looking to grow the Google Cloud Brand & Creative team in APAC. Today, our team works with the Cloud Marketers in APAC and Japan to maintain brand standards, guide brand strategy and elevate creative marketing. For more details on how we support the region, see this deck.

**WHAT YOU WILL BE DOING**

**(Role Responsibilities)**:
We're looking for a seasoned creative professional that understands how to bring surprise and delight to a customer's experience that drives both interest and advocacy. This person has great ideas, a strong sense of graphic style, deep ability with multi-touch direct marketing and a talent for telling powerful stories.
- Bring world class creative thinking and copywriting to the full cycle of customer experience projects, from concept to delivery
- Develop scalable, iconic dimensional experiences for Google Cloud prospects and customers that bring to life the personality of the brand
- Command a strong understanding of B2B technology and communications to large scale organizations
- Have an equally strong understanding of consumer brand marketing and the emotional drivers that steer purchase decisions
- Have empathy and creative flexibility to adapt to the regional cultural differences of a global audience
- Translate marketing objectives into compelling communications and experiences while having an eye for details and flawless delivery
- Be skilled in creative review, troubleshooting and managing feedback from stakeholders across the company
- Embrace data and the metrics that demonstrate creative efficacy and inform communication insights
- Work with the Cloud Brand team to see projects through to production delivery

**Minimum Qualifications**:

- 8+ years of experience in direct marketing/advertising on the Copywriting side of the creative department
- Award winning creative pedigree, ideally split between agency and corporate experiences. DMA, Effie, D&AD or similar effectiveness awards a bonus
- A deep understanding and appreciation of direct marketing and concept driven high touch experiences
- Comfort and competence with both short and long copy formats
- Well-developed concepting and hands on craft execution skills you can demonstrate through a well composed portfolio website

**A LITTLE BIT ABOUT THE COMPANY**:
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.

Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients' money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever's U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas' off-shore hub and PepsiCo's global digital team.

In 2020 we were ranked #1 in Adweek's Fastest Growing list (US) and featured in The Drum's Honours List of the best businesses that helped shape the year.

We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
- Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws._