Head of CRM/lifecycle Marketing

3 days ago

Singapore WELOVESUPERMOM PTE. LTD. Full time

We are seeking a dynamic Head of CRM/Lifecycle Marketing to maximize customer lifetime value and drive revenue from our user base across Singapore, Indonesia, Malaysia, Vietnam, and Thailand. This role combines strategic leadership with hands-on execution, focusing on engaging, retaining, and nurturing customers through innovative multi-channel marketing campaigns.

**Responsibilities**
- **Lifecycle Nurturing**: Implement and optimize automated workflows for nurturing customers at various stages of their lifecycle, enhancing the customer journey and improving long-term engagement.
- **Segmentation and Personalization**: Implement advanced segmentation strategies to tailor communications and offers, increasing the relevance and effectiveness of campaigns.
- **Revenue Generation**: Achieve revenue targets by designing and executing upsell and cross-sell strategies, continually proposing new offers or bundles to enhance takeup rates and revenue.
- **Optimization through Testing**: Conduct A/B testing to refine messaging and promotional offers, ensuring optimal engagement and conversion rates.
- **Data-Driven Insights**: Monitor, analyze, and report on campaign performance with a focus on ROI, leveraging on Customer Data Platform to drive continuous improvement in CRM strategies.
- **Collaboration and Alignment**: Work closely with the wider marketing team to ensure CRM efforts are aligned with overall marketing objectives and company goals.
- **Team Leadership**: Lead, mentor, and grow a small team of CRM marketing specialists, fostering a culture of innovation and continuous learning.
- **Data Enrichment**: Continuously seek methods to enhance data collection processes to improve customer segmentation and personalization efforts.
- **Compliance**: Ensure all activities adhere to data protection regulations and laws across all operational markets.

**Requirements**:

- **Proven CRM Leadership**: Demonstrated success in achieving ambitious revenue targets by effectively engaging and nurturing an existing customer base.
- **Experience**: Minimum 8 years in CRM/Lifecycle Marketing, with a deep understanding of user engagement and retention strategies.
- **People Management**: Experience in leading and developing teams, with a proven ability to inspire and drive performance.
- **Technical Proficiency**: Strong familiarity with CRM & CDP technologies and digital communication channels, particularly in Southeast Asia markets.
- **Hands-On Approach**: Willingness to be operationally involved in both strategic planning and day-to-day execution.

This is a full-time role based in Singapore. Only open to applicants based in Singapore

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