Marketing - Content Copywriter & Curator - Singapore

4 days ago

Singapore Bloomberg Full time

**About the department**
The Bloomberg APAC Marketing team plays a critical role in aligning Bloomberg's global marketing vision with the unique and diverse needs of the APAC region. By combining data-driven insights, creative storytelling, and a multi-channel approach, the team delivers tailored campaigns that build brand awareness, help acquire new clients, deepen relationships with existing one, and support recruitment and talent initiatives. Operating in a complex and fast-paced environment, the team works closely with Sales, Product, and internal partners to ensure that regional initiatives are both impactful and seamlessly integrated with Bloomberg's broader global objectives.

**What's the role**

**We'll trust you to**:

- Write clear, engaging short-form content for a finance and business audience across multiple digital platforms
- Source, organize, and manage content libraries and databases
- Blend creativity, research skills, and organizational ability to ensure content is aligned with campaign goals
- Research and curate high-quality content that is timely and relevant to target audiences
- Generate original ideas that go beyond the brief and support audience engagement
- Deeply understand the prospect/customer journey to guide content strategy
- Collaborate with stakeholders, including product and sales teams, to align content with business objectives
- Partner with art directors and designers to shape strong visual and narrative concepts
- Sub-edit and proofread content to ensure accuracy, clarity, and brand consistency
- Manage multiple deadlines in a fast-paced environment and incorporate feedback effectively
- Present and pitch content ideas to internal stakeholders, including senior leadership

**You'll Need to have**:

- 5-10 years of recent hands-on copywriting experience in a global corporate in-house marketing department or international agency setting, with a proven track record in business content creation
- and long-form content formats
- Proven experience developing content for multiple APAC markets, tailoring messaging for regional nuances and audience behaviors (e.g., Singapore, Hong Kong, Australia, Japan)
- Experience working in fintech, banking, investment, insurance, or professional services
- Exceptional writing skills, with a portfolio that showcases versatility and clarity across formats
- Strong understanding of SEO best practices and experience creating optimized content
- Excellent research skills and the ability to quickly understand complex financial topics
- Experience collaborating in cross-functional teams, including marketing, product, and sales
- Familiarity with managing content libraries or databases for efficient cataloging and retrieval
- Exceptional organizational skills and meticulous attention to detail
- Bachelor's Degree or equivalent experience
- Excellent communication skills in written and spoken English
- Demonstrated continuous career growth within an organization

**We'd love to see**:

- Understanding of user experience principles and conversion optimization
- Experience with content management systems (CMS) and marketing automation tools
- Ability to contribute to content strategies and editorial planning

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