Regional Marketing

3 days ago

Singapore Chubb INA Holdings Inc. Full time

Summary

**Key Responsibilities**:
1.Market Awareness

Work with Business Development to research opportunities in the digital ecosystems and affinity segment for Chubb to be seen as a market leader in insurance and an insurance of choice for partnerships.

Identify potential partners ranging from large established corporations to start-up digital first companies across a multitude of industries wanting to enhance their customer offering to include insurance protection products.

Create thought leadership content/new partnership announcements/new innovations for distribution on social media channels.

2.Marketing Support

Develop top-notch marketing toolkits to support Business Development to sell faster, easier and smarter.

Produce marketing materials for key products such as Personal Accident, Travel, Mobile device, Cyber, Home contents, and High Net Worth insurance.

Organizes events to help build & sustain relationships with partners and brokers.

Supports B2B leads generation activities such as roadshows and conferences, and paid media campaigns.

Helps to track marketing spend.

3.Internal Communications

Identifies and creates stories for internal audience and distribute them on various internal communications channels.

Collaborate with local communications teams to capture new wins, launches and people movements.

Supports business leaders in Consumer Division on internal communications needs e.g. Team Hall, Town Hall etc.

**Qualifications**:
**Key Competencies Required**:
Minimum 5 years of experience in marketing & communications

Excellent written and verbal skills

Proficiency in Mandarin is an advantage

Previous experience in working with an MNC, preferably in the financial services sector and in a regional role

Capable of collaborating with internal teams and external partners

Ability to handle various projects/tasks and innovative with out-of-the-box mindset

An understanding of digital marketing & the role it plays in integrated marketing plans

Resourceful and diligent in seeing through projects

Some travel is required

**Education**: University degree in Mass Communication or Marketing

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