App Ads Strategy and Commercialization Lead

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:

- Bachelor's degree or equivalent practical experience
- 7 years of experience in the digital marketing field
- Experience working in cross-functional environments

Preferred qualifications:

- Master's degree in management or a technical field
- Experience with apps ads solutions
- Experience working in or with Asia-Pacific markets, with exposure to mobile app and/or gaming business
- Ability to manage multiple workstreams in a fast-paced environment while paying close attention to detail
- Effective written and verbal communication skills, with the ability to pitch messaging to stakeholders of varying levels
- Excellent problem-solving and analysis skills, combined with demonstrated business judgment

**About the job**:
Businesses that partner with Google come in all shapes, sizes, and market caps, and no one Google advertising solution works for all. Your knowledge of online media measurement combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your influencing and relationship-building skills, you'll provide excellent client service, research and market analysis. You'll anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you will set the vision and the strategy for how their advertising can reach thousands of users.

Working within the Go-To-Market (GTM) organization, you'll create and execute effective go-to-market plans that include delivering ad products that satisfy users and advertisers, equipping activation specialists and sales teams to drive adoption and optimal use of those products, whilst also collaborating with Global Product Leads to provide feedback and insights that improve our products and drive further innovation.

In this role, you will partner with and influence sales teams and sales communities to drive adoption and growth of Apps Ads Install solutions. This will include building partnerships at various levels of the organization, with particular focus on partnering with Global Product Leads and Specialist Sellers.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

**Responsibilities**:

- Create, execute, and refine the Asia-Pacific (APAC) GTM strategy for Apps Ads Measurement, incrementality tests, and data-driven attribution solutions.
- Drive adoption of key products by influencing and equipping Sales Specialists, Sales communities, and teams across the organization.
- Identify gaps in products and build business cases based on advertiser needs.
- Partner with cross-functional teams to develop and execute regional programs and initiatives.
- Partner with Global Product Leads on the product roadmap.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.