Senior Product Content Marketing Executive
2 weeks ago
**PURPOSE**:
- Device Technology (DT) business group is looking for a Product Content Developer with design and development expertise to complement & drive our long term Go-to-Market (GTM) activities.
- Our goal is to develop the role as a product life cycle specialist with a high content drive approach
**RESPONSIBILITIES**:
- Drive market awareness and incremental business opportunities by developing core Go-to-Market (GTM) strategy, value proposition & key marketing initiatives (both long and short term) for DT business (A3 Multifunction Devices).
- Work closely with other product marketing and program team members to identify, create and deliver most appropriate internal and external marketing and sales assets such as, but not limited to, e-learning training modules, industry-based conversation starters & other customer facing print / digital assets, as per the GTM strategy to accelerate sales
- Work with country product marketing teams to learn industry best practices and ongoing market promotions to create effective lead generation programs to complement local / on ground marketing strategies.
- Cross-collaborate with multiple regions and teams, to collect relevant assets, localize and share back in regional forums for larger outreach and better asset optimization.
- Develop in-house creative capabilities to develop content such as videos, presentations, training modules using different design tools like Photoshop, InDesign, Adobe suite, Video Scribe (and others).
- Drive negotiations with external and 3rd party vendors.
- Co-ordinate with multiple internal and external stakeholders to ensure high quality and on-time product releases with all critical assets from pricing, collaterals, training material, GTM sessions & follow ups.
**REQUIREMENTS**:
- Minimum 5 - 8 years in related field, and B2B experience in ICT industry
- Experience in technical content creation (Presentations, Brochures, Blogs, e-learning modules, Videos).
- Previous experience in Product marketing / Digital marketing / technical content development will be preferable.
- Bachelor's Degree ideally in Digital Marketing / IT / Computer Science / or related discipline.
- Strong understanding of ICT industry terminology and technical copywriting skills are desirable. Background in printing industry or channel marketing is a plus.
- As B2B team, a strong business acumen with analytical skills is desired to be part of regional GTM team (e.g. Value chain optimization).
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