Product Designer Ii

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

Ready to #LiveCrypto? Who you are:

- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

The International Team in Coinbase is tasked with expanding the presence and reach of Coinbase products to countries across the globe. The team has supported various initiatives across countries like Australia, India, Singapore and Brazil and there’s more to come. As a close partner to Product and Engineering, Coinbase Design team plays a critical role in executing on the company vision. We take on hard user experience problems to deliver delightful and easy-to-use products from very complex technical challenges. You'll help design our flagship products for the largest user base in crypto and define user experiences for entirely new features that the ecosystem has not seen before.

You’ll design the following as a part of you role:

- Product Improvements - One of the key levers we have at our disposal to grow our user base in key markets is to improve our product to make it the easiest to use in each market. Key areas of product improvement include:

- Localization - regularly checking our products for correct translations and areas that could benefit from better localization. Recommending areas that could be better improved to fit with cultural context. Our product should feel local in each of our markets.
- Onboarding - Each country has specific onboarding requirements, you will be working closely with the onboarding team to ensure that the best UX is provided to users whilst being compliant with local requirements.
- Payments - working with payments and your country pod to ensure we have relevant, preferred and usable payment rails in place.
- New products - Ideating, experimenting and building out new products that meet users needs in that country.
- Marketing - Working on Incentive Campaigns, such as referrals, new user incentives and campaign incentives to encourage users to engage and transact with Coinbase. You will also be helping to create CRM campaigns to effectively reach our existing customer base. We expect that you will be proficient at illustration or for you to work closely with our in house illustrators to get campaigns over the line.
- Market research / Analysis - Helping the research team and country pod to conduct a holistic analysis of competitive dynamics in the market. Helping to run regular user testing and research sessions, documenting results and outlining opportunities presented. Having a deep understanding of Coinbase metrics within the region.

What you’ll be doing (ie. job duties):

- Work in a small team to iteratively improve the user experience
- Take new features from ideation, to prototyping, to user testing, to production
- Design web and mobile experiences that are simple and intuitive
- Participate in regular design reviews where you’ll seek out specific feedback on your designs and incorporate relevant feedback
- Execute on the product roadmap and help define product strategy
- Daily collaboration with Engineering, User Research, and Product

What we look for in you (ie. job requirements): To be completed by all business teams except Eng.
- 3+ years of professional Product Design experience
- Bachelor's degree in a related field
- Experience designing consumer-facing experiences for web and mobile
- Excellence in UX thinking, visual design, and written communication
- Experience working in a collaborative environment with engineers, user researchers, and product teams
- Fluency in Figma and prototyping tools
- Low ego, collaborative, and open minded

Nice to haves:

- Interest in crypto or financial products
- User of Co