Membership Manager

16 hours ago

Singapore ZOUK CLARKE QUAY PTE. LTD. Full time

The Membership Manager Performance is responsible for driving member insights, advanced member analytics, audience selection for accelerating our data led membership strategy implementation across the organization.

Key Responsibilities

Analysis
- Develop strategy to drive member’s engagement and implementation
- Continuously review and improve on member’s offering and perks through Collaboration of partnership with other brand
- Review and suggest best practices for membership communications across life cycle and campaign communications
- Continuously review and report on the efficacy of membership first initiatives such as early access, member exclusive and other member incentives
- Establish standard reports for campaign reporting that drive awareness and clear next steps
- Establish the building blocks of advanced analytics powered by automation to enable personalization at scale
- Periodically review performance of commercial and experiential membership privileges to provide insights for iterating/improving the membership program offerings
- Manage the membership framework
- Collaboration with Zouk VIP team to organize internal & external member’s event
- Maintain the membership database and the members section of Zouk App
- Key contact point for members

Consulting
- Support stakeholders in leveraging membership understanding to define goals, select appropriate KPIs framework, monitor performance and derive trends and opportunities
- Provide stakeholders with actionable recommendations and calls for action based on insights
- Translate insights into actionable and easy to digest insights presentations
- Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture
- Identify use cases based on membership insights that would benefit the larger organization such as product preferences, product launch calendar, product buy, etc

Systems and Processes
- Understanding of global brand GTM process
- Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, reporting tools
- Awareness/Curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient

Knowledge, Skills and Abilities:

- Fast learner, proactive working attitude, and growth mindset
- Experience in conceptualizing and executing reports and dashboards
- Data driven and insights focused individual with a pragmatic outlook
- Demonstrated ability of taking initiative and influencing people
- Experience in cross-functional and cross-geo stakeholder management
- Well versed with key membership indicators, personalization, and insights reporting

Requisite Education and Experience / Minimum Qualifications:

- Bachelors in Business / Marketing
- Proven track record with at least 5 years of relevant management experience
- Influential, entrepreneurial, collaborative, highly motivated self-starter, interacting and meeting people with ability to think strategically and work independently
- Good network and connection with industry partner
- Business development and project management experience

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