Media Relations Manager

We are seeking a proactive and skilled **Media Relations Manager** to significantly amplify Tzu Chi's impactful stories, strengthen our public presence, and inspire greater community engagement through strategic media outreach and fostering strong relationships with media partners

**Key Responsibilities**
- **Strategic Communication Planning**

Work with leadership and editorial teams to develop and implement strategic media communication plans aligned with Tzu Chi's vision and organizational priorities.- **Media Relations and Public Exposure**
- Build and maintain contact lists of mainstream media, online platforms, and KOLs (including nano-influencers), cultivating long-term partnerships. Draft and edit bilingual press releases, media invitations, and spokesperson scripts; adapt content for regular dissemination through media partners.
- **Media Engagement and Event Coordination**
- Plan and execute media-facing events, such as press conferences, opening ceremonies, and interviews, managing protocols and logistics. Coordinate with internal teams and volunteers to ensure smooth media facilitation and consistent messaging.
- **Monitoring, Analysis, and Crisis Communication**
- Monitor media and social platforms to track coverage and sentiment; compile regular reports and inform strategic adjustments. Activate crisis communication procedures and coordinate official statements during significant events or reputational risks.
- **Media Requests and External Liaison**
- Serve as the main liaison for media inquiries, assessing collaboration proposals and managing interview arrangements. Coordinate with internal units to provide accurate and timely information aligned with leadership direction.
- **Cross-Departmental Coordination**
- Consolidate updates from Tzu Chi's various missions and confirm messaging with spokespersons for public release. Manage partner requests for media materials, ensuring compliance with branding, copyrights, and data protection policies.
- **Annual Report Coordination**
- Oversee the production of the annual report with internal stakeholders and vendors, ensuring factual and editorial accuracy. Track progress, lead content compilation, and maintain high publication standards.
- **Volunteer and Spokesperson Training**
- Mobilize Media Relations volunteers to support media receptions and outreach efforts.
- Plan and implement internal spokesperson training with regular briefings and media response simulations.

**Job Requirements**
- Diploma or Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Minimum 3 years of experience in media relations, mainstream media, multimedia production, or a closely related field involving project coordination and planning.
- Bilingual proficiency in English and Chinese (written and spoken) are essential.
- Strong knowledge of mainstream media operations and keen awareness of current affairs.
- Proven experience in crisis communication and reputation management.
- Proactive, detail-oriented, and able to work independently while maintaining effective teamwork.
- Passionate about NGO/VWO work, with alignment to Tzu Chi's values will be an advantage.
- Willingness to work outside office hours occasionally, with time-off provided as compensation.

**From Passion to Compassion**
With over 30 years of supporting the community, Tzu-Chi Foundation (Singapore) is dedicated to uplifting lives through various services that make a positive difference. Our media team plays a key role in sharing impactful stories and inspiring others to join us in building a compassionate, supportive community.

We invite passionate individuals to be part of this meaningful journey.

For internal use only: 02